October 23, 2012
by Kahaliah Richards
National Oral Health Campaign from the American Dental association and PopCap Games Secures Support from CSPI Director of Nutrition Policy
The American Dental Association® (ADA) and PopCap Games today announced a new tendril of their recently launched “Stop Zombie Mouth” campaign: beginning today, a limited run of one million packs of trading cards featuring characters from PopCap’s hit game Plants vs. Zombies™ is being distributed via thousands of participating dentists nationwide. each card pack also includes a coupon redeemable for a free copy of the full PC/Mac edition of the game. The game coupons can also be downloaded for free from the campaign website, www.stopzombiemouth.com, which added a wealth of fun new content today, from Halloween decorations and kids’ activity pages to a themed music video, fun facts and much more.
The Stop Zombie Mouth campaign also announced that it now has the support of Margo Wootan, Director of Nutrition Policy at the Center for Science in the Public Interest (CSPI). “Changing eating habits among children is on of the most important yet difficult challenges that parents face today,” Ms. Wootan said. “The ADA and PopCap Games have come up with a fun, clever, and compelling approach that should appeal to young trick-or-treaters this Halloween. The campaign will help children recognize the relationship between healthy eating and healthy teeth, and provide one of the coolest alternatives to sugary snacks yet.”
Announced earlier this month, the “Stop Zombie Mouth” campaign will continue through Halloween, and provides parents, dentists and other adults with trading cards and coupons redeemable for entirely free copies of PopCap’s family friendly hit video game, Plants vs. zombies, which can be given away to trick-or-treaters as a tooth-friendly alternative to candy. In just two weeks, thousands of ADA member dentists nationwide have ordered Stop Zombies Mouth kits to outfit their offices with the campaign theme and provide free collectible Plants vs. Zombies trading cards and game coupons to their patients. Other components of the campaign scheduled for next month include a public service announcement airing nationwide n more than 100 radio stations, a press conference in New York City and more.
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