by Peter Wylie
Published June 10,2010
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines .
As with any new technology , social media has spawned its share of misconceptions and myths that keep people from interacting.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.
The fun part is all you need is a little data to convince people that their target customers are indeed on social networks .
For instance, 80% of female Internet users have become fans of a product or brand on a social network site and 72% said they learned about a new product through social media . As the graph here shows, more than half of Facebook and Twitter users are over 35, not to mention LinkedIn.
Social networking is a true cultural phenomenon, and there is no demographic that isn’t represented substantially on one or more sites.
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