As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.
The fun part is all you need is a little data to convince people that their target customers are indeed on social networks.
For instance, 80% of female Internet users have become fans of a product or brandon a social network site and 72% said theylearned about a new product through social media. As the graph here shows, more than half of Facebook and Twitter users are over 35, not to mention LinkedIn.
Social networking is a true cultural phenomenon, and there is no demographic that isn’t represented substantially on one or more sites.