August 16, 2021
by Naren Arulrajah, Ekwa Marketing
You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of the most visited pages of your site, and it can significantly influence people’s opinion of your practice.
You can have a single “About Us” page with just the essentials. However, if you have a lot of information to include, it may be better to create a section of your website with several pages. The best choice is different for each practice. What patients do not want to see is outdated information, a nearly blank page, or paragraphs of pure filler.
Consider how much information you have for each of the topics below. If it is extensive, create a separate page for it. If it is minimal, include it on a general “About Us” page. If it is not applicable, exclude it.
If you are struggling to compile the above-mentioned information into a standout page, here are a few tips to help:
One of the primary reasons people visit your website is to learn more about your practice. If you are underestimating the importance of this page, then you are missing an opportunity to make a great impression on potential patients.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren. You may also schedule a session at your convenience with the Senior Director of Marketing – Lila, by clicking https://www.ekwa.com/msm/ or simply send a text to 313-777-8494.
RELATED ARTICLE: How to Assess Your Dental Website Quality with Google Lighthouse
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
read more >>