March 25, 2019
by Dr. Megan Peterson Boyle
People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply wanting to know more about a cosmetic dentistry procedure that piqued their curiosity, the first thing that most patients do is pick up their mobile phones for a quick online search.
Because a considerable chunk of your target market is made up of millennials – people who barely knew life without technology – it makes so much sense for dental professionals to invest in improving their online visibility.
With the majority of your potential clients hunched over their phones or sitting in front of computer screens, you need to have an extensive online presence or risk missing out. Dental practices in these modern times have to reach out and learn how to communicate with clients in the way they best prefer.
A Fast, User-friendly Website is Key
Communication with patients should happen even before they set foot in your office. Websites are a must-have for modern days businesses. If you don’t have one, then you’re clearly so far behind. Not having a site can hurt your practice as many of your potential patients prefer to look up services, make inquiries, and book their appointments online.
But merely having a website to showcase your services and accommodate bookings is not enough. Make sure that it also functions quickly and is easy to navigate. People nowadays put a prime on speed and convenience. Visitors might abandon your page if it takes too long to load. Consider investing in professional digital marketing services to improve your website and ensure that they’re up to client standards.
Build A Social Media Community
With more than half the world on Facebook, Twitter, and Instagram, social media is one of the biggest and most effective marketplaces today. Displaying your location and contact information on popular platforms alone can lead people to your doorstep.
The rise of social media has given dental practices a more efficient way of reaching out to potential patients. But more than that, they are instrumental in helping many dental professionals build and strengthen relationships with clients through updates and real-time interactions – the dentist is just a chat or DM away!
On top of staying in touch, social media keeps your existing clients in the loop for the latest services and promotions. You can also use it to collect reviews and recommendations – perfect for enticing new patients and creating an excellent first impression for your brand.
Don’t Forget E-mail
After all these years, email remains to be one of the quickest and most reliable means of communicating. You can use them to send out appointment confirmations or notify clients of your latest dental service offerings and upcoming promotions. Email reminders are effective in reducing late appointments, client no-shows and cancellations, which result in higher patient retention.
Engage your patients further through post-visit email surveys. Client feedback will make you aware of what you’re doing well and those you need to improve on. But more important than that, they make your patients feel that their opinions matter – a definite plus for you and your reputation.
Make the Most Out of Review Websites
Many dental practices steer clear of review sites because they don’t want to deal with negative feedback. Patients, however, do read reviews. They consult these websites especially when they’re on the lookout for new dental care providers.
Whether it’s good or bad, reply to client feedback. This shows them you can take constructive criticisms well. Make review websites work to your advantage — use them as a platform where patients can get to know you better.
Communication plays a big part in the success of your practice. Even if you possess the best hands in the industry, your business won’t grow if you don’t know how to reach out and effectively communicate with people. In this profession, improving the ways you connect with your patients is gold.
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