A research conducted by the Content Marketing Institute (CMI) in 2013 revealed that webinars are the third most effective online marketing tool. Webinars can deliver real-time content and engage the interest of the audience in an interactive manner. They are live and interactive, which makes them superior to videos in some ways.
Making Online Events Shareable
Blogs and videos are excellent forms of content presentation, particularly if the quality of content is unique, original and interesting. However, it will still usually pale in comparison to a live upcoming event, which is a highly newsworthy and shareable asset. A webinar can offer this compelling form of content that will attract a wider audience.
When a webinar is announced over social media as an upcoming event, many people are keen to share the information through Facebook, Twitter and other social networks. That itself can provide extensive publicity for your dental practice, even if only a limited number of participants may actually attend the webinar.
Ability to Educate
The most effective way to use webinars is to disseminate useful information and educate the audience about something rather than turn the webinar into a sales or promotional event. If you have introduced a new dental procedure or technology at your practice, you can let people know about how it works and how it can benefit them.
You may hold webinars about various unique aspects of dental care, and spread awareness. Take questions from your audience at the end of the webinar, and address queries that would be present in the minds of thousands of potential patients. Identify the most pressing dental issues for an average patient, and discuss them during your webinars.
SEO Impact
Webinars can be an excellent tool even from an SEO perspective. You can upload the webinar recordings on your practice website as well as YouTube. If the content gains in popularity, it will not only help boost your online visibility, but also help improve the search rankings for your website. Include the name of your dental practice along with your website and contact details, and optimize it for local keywords. This will deliver strong SEO value for your dental website.
By: Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, Ekwa Marketing helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
