October 14, 2019
by Naren Arulrajah, Ekwa Marketing
How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search of a dentist turn to that same short list. That list is known as the 3-pack, and it is a primary driver of traffic to all types of brick and mortar businesses.
When trying to understand Google’s ranking methods, it always helps to think about the company’s end goal. They want to serve up exactly what the user is seeking, as quickly and efficiently as possible. In local search, users have three primary criteria.
Some of the criteria mentioned above are out of your control. There might be a dozen dentists between your office and a person who is searching. They have the advantage of proximity, but that doesn’t guarantee ranking. For example, if their information is inconsistent Google might not be sure of their location, or if your practice has more and better reviews you just might outrank them.
Here are a few of the best ways to earn your spot in the coveted 3-pack:
The first and most important thing you need to do is claim and optimize your listing on Google My Business, but don’t stop there. Optimizing a dental website for local search is both easier and more difficult than general SEO. Due to geographical limitations, your competition is narrowed. However, due to the high value of these limited top spots, competition is fierce. If you want to dominate your local market, optimize everything from reviews to social media.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.
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RELATED ARTICLE: Are You Focusing On The Technical SEO Factors For Your Dental Search Rankings?
Practice makes a man perfect. When it is about dental practices, it is essential to reach all the possible platforms. It might include social media which is a wonderful source to get your business on new heights. Thank you very much. You are doing a great work by sharing this!
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