Oral Health Group

Who You Are? – Addendum to Introducing Dental Students to Evidence-Based Decisions in Dental Care


By David Brooks of the New York Times – while the article may be tangential to the routine of PM gurus which in truth has varied little in my 137 years in dental practice, it’s a worthwhile read.  Prospect Theory if you can stickhandle through the mathematics has inestimable value in health care delivery……….do read the entire article.

We are not blank slates. All humans seem to share similar sets of biases. There is such a thing as universal human nature. The trick is to understand the universals and how tightly or loosely they tie us down.

We are players in a game we don’t understand. Most of our own thinking is below awareness. Fifty years ago,people may have assumed we are captains of our own ships,but, in fact, our behavior is often aroused by context in ways we can’t see. Our biases frequently cause us to want the wrong things. Our perceptions and memories are slippery, especially about our own mental states. Our free will is bounded. We have much less control over ourselves than we thought.”

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