August 5, 2020
by Shawn Byrne, My Digital Dentistry
It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO.
It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among dental practices has reached new heights of intensity, and SEO does represent the best possible way of improving their websites’ visibility in organic search results.
While dental SEO work does require a fair amount of effort in keyword research and getting backlinks, let’s keep in mind that content marketing is just as important.
With content marketing, you are bound to create digital content that caters to the needs of your audience, and your dental SEO stands to benefit from it.
The fact that Google has been granting higher search results rankings to websites with quality content attests to the importance of content marketing in dental SEO. Quality content is indeed king, and it’s content marketing that’s going to produce and deliver them to your audiences.
There was a time when audiences had very little choice when it comes to content from brands marketing their products and services. Dental practices promoting their dental services and products, for example, often had to bombard them with ads carrying cute visuals, a witty tagline, and not much else.
This traditional approach to dental marketing may still work today, but present-day audiences are typically more discerning than usual and will want more from your marketing content.
For them, the only type of content that matters is one that addresses their needs and answers their questions. In other words, they want nothing less than valuable, relevant, and useful content from brands promoting their business.
Let’s say a person uses Google to search for more information about impacted teeth. If you want a much better chance of showing up on that user’s search results and providing the needed answers, you need to create a page carrying content that details everything he or she needs to know about the topic. You can write about the symptoms of an impacted tooth, and offer options that can deal with it.
Your dental SEO strategy already involves lots of keyword research. You must do this right because it’s the best way of knowing the exact keywords and phrases that people looking for dental care-related information use on Google and other search engines.
When you have the right target keywords and phrases on hand, proceed to create content that will incorporate them. With those keywords in your content, your pages have a better chance of being found by users and serving their needs.
Putting up engaging blog posts would be a good start, that is if your dental practice website has a blog. Posts that discuss proper oral care and dental procedures make for useful reading as far as your audience is concerned.
How-to articles will also be incredibly useful. Use such articles to teach people how to floss correctly, make their teeth whiter naturally, or solve any other dental care-related issue.
If you have a thing for lists, create list posts that give your users multiple tips to keep their teeth cavity-free or their breath fresh for hours.
For even more engaging content, try publishing visual content like infographics and videos.
You can create your own quality content, or you can get the services of dental marketing professionals to do it for you. Either way, your dental practice website will have what it needs to rank high in the SERPs and get more visitors.
The best-case scenario, of course, is getting people to visit your dental practice. That is the ultimate goal, and a dental SEO strategy with a robust content marketing component will help get you there.
About the Author
Shawn Byrne, founder and CEO, started My Digital Dentistry after years of developing and executing successful marketing strategies for Venture Capitalists and business owners in and out of the medical field. He saw a growing need for quality digital marketing specifically in dentistry and had the foresight to create an agency specializing in understanding and solving the unique problems of dentists and their practices from General Dentists to Endodontists.
Interested in contributing to Oral Health Group’s blog? Email firstname.lastname@example.org for more information!
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