June 22, 2012
Is Your Website Really Working?
The world of websites and online marketing can be confusing. Dentists and their staff often feel like their website could be doing more for them, but aren’t quite sure how to determine this or what to do about it. The goal of this article is to provide some clear, easy to understand tips that will help you understand how to get more value and new patients from your website.
When analyzing a website it is useful to separate the analysis into sections: 1) website code, 2) website content, and 3) other search engine optimization (SEO) factors.
Many companies that build websites simply do not understand how to optimize a website so it performs well on search engines. The reason is because building a website, and optimizing it for search engines are entirely different topics. Although the skill sets somewhat overlap, most website developers have not been trained or do not understand how to do this. This practice of optimizing websites for search engine ranking is called Search Engine Optimization (SEO).
One common area that is usually an SEO problem with websites are the “tags” in the code. Tags are descriptions found in the web page code that describe what the web page is about. There are different types of tags such as the Title tag,Metatags, and Image tags.
In general these tags should include detailed descriptions about your practice name, featured services, and geographic area(s) of your practice. These tags help search engines determine what your web page and website is about. Most websites do not have these tags properly optimized for search engines.
Common mistakes with website tags:
Another common SEO problem area is with the actual written content. Many websites do not have pages written to focus on certain key words. Often there is too little, or too much content on a page…both are a problem. Most search engines have a “sweet spot” for the amount of content, and percentage of key words they like to see on a web page.
Common mistakes with website content:
Other SEO Factors
There are literally dozens of other topics to take into account when optimizing a website. Here are a few other key items to understand:
If you would like to learn more about how to optimize your website, online marketing, or social media efforts, I highly recommend you check out WEOMedia (www.weodental.com). They offer a free website and online marketing analysis.
That’s so nice and so impressive information of SEO.Now i understand that how to optimize a website in search engines .I would like to thank you for share us a successful information.I’ll keep touch with you for get more some like golden information.thanks.
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