January 13, 2020
by Naren Arulrajah, Ekwa Marketing
A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard this advice before. Most likely, your mind goes to Facebook, Twitter, Instagram, or maybe Pinterest. Yet none of these rank as the most popular social network. According to Pew Research, that distinction goes to YouTube, a platform that you might not even think of as social media.
If you aren’t an active YouTuber, you might think of it as a place to publish or watch videos, a kind of content repository. When the network first launched, it had few features to dispel that idea. However, it has grown and evolved tremendously over the years. More importantly, it has acquired an avid and engaged userbase.
Today, YouTube has all the features – and all the marketing potential – that you would expect from the leading social media network:
Yes, it is a social network, but it is unlike the others. What sets YouTube apart is its narrow focus on video, which happens to be the most popular content type, accounting for 75-82 percent of all internet traffic. It can also be the most effective format for delivering a powerful marketing message. There is a reason that people are fond of saying, “seeing is believing,” or “I want to see for myself.” The human brain is hardwired to process, retain, and trust visual information.
Some of the best types of dental marketing videos include:
Like any social media network, a strong YouTube presence starts with a solid foundation. Your YouTube channel will be the “home page” of your practice on the network. Optimize it with good banner art, icon, well written description, and custom trailer.
Now that you’re ready to start sharing videos, here are a few points to keep in mind:
YouTube is the number one social platform and number two search engine. It is also an opportunity that you can’t afford to miss if you are serious about marketing your dental practice.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.
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