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January 23, 2011
by ken

Topics

Practice management

People at the end of the alphabet are more impulsive buyers than those at the front.

People waiting in line for days for the latest must-have product are probably a bunch of Zimmermans, Youngs, and, yes, Wilkinses, according to a truly bizarre new study. It’s apparently all the fault of elementary school teachers overusing alphabetical order.

Consider the implications for case presentations