Topic
Public Relations – Patient Care

Obstacles and Solutions in Delivering Dental Care to LTC Patients

As we age our natural teeth and gums are more susceptible to dental caries, gingival recession, demineralisation, fungal infections, and periodontal disease. Regular hygiene and dental care is important but is often neglected, especially by those who require long-term care.…

A Structured Approach to the New Patient Exam in Pediatric Dentistry

When a child is scheduled to be seen by a dentist, it is important to remember that this visit will likely involve at least two individuals: the child and his or her parents. Today, parents want to play an active…

Sentiment Analysis as a Unique ‘Smile Improvement’ Technology for Dentists

For dentists, advanced technology means using the latest treatment tools, such as digital X-rays, diode lasers, CAD/CAM, etc., but something like Artificial Intelligence (AI) as a practice assistant, I bet most of us never gave much thought to the idea.…

Dental Hygiene Care for Survivors of Childhood Abuse

We have all been mystified and even exasperated by our more challenging clients, for example: those with inadequate self-care despite having sufficient manual dexterity; and people who attend irregularly for dental care, or fail to show up for scheduled appointments.…

Tips for Dentists on Treating Anxious Patients

Patient Concern Over Dental X-Rays – Are They Safe?

Question My new dentist gave me 22 X-rays yesterday (bite-wing and full mouth) plus a panoramic. He says he does this to all patients. This seemed ridiculously unnecessary and dangerous. Could you give me info on this? To view the…

Unnecessary Dental Procedures Being Done for Bonuses

Dentists working for corporate clinics and health insurers are being incentivised to churn through patients and administer so-called “drill and fill” dentistry, according to industry insiders. And some dentists say the situation is leading to unnecessary dental work, or over-servicing.…

Providing Dental Care for Special Needs Patients

As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them…

The Right Question

“How’s your dog?” “What’s new with the kids?” “Are there any changes in your health history?” These are typical and appropriate questions to ask patients during their recare visit.Advertisement But there is one question that sometimes isn’t asked that should…

Survey Reveals Why Your Dental Practice Needs a Reviews Strategy

Online reviews are taking an even more prominent role in how new patients will find your dental practice in 2017. Survey results show that reviews must be positive AND recent to build trust, so it’s essential that your practice has…

How to Engage With a New Patient at Your Dental Office

Sometimes a new patient may decide to make an exploratory visit to your dental office for an initial consultation. This is more likely to happen when you have a robust online presence through your website and social media, and enjoy…

How To Turn New Patients Into Return Patients

Millennial Marketing – Connecting with the Digital Generation

How Relevant Are You in Changing Times?

Change is everywhere and especially in dentistry.  How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the dentist is able to accomplish in the…

Addressing Changing Patient Preferences & Expectations

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Have You Aligned Your Dental Website with Facebook?

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target…

Reducing Cancellations & No Shows

DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but it affects the whole practice. Think of…

Changing The Model of Dental Customer Care

The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical procedures (e.g. implants and smile makeovers), put…

How To Improve User Experience for Your Dental Practice Website

Where is dentistry going? A chain of prevention practices.

Three news items crossed my desk in the past month. All seem to point to a future for dentistry which features more specialization around managing the cause of poor oral health. One news item was a video interview with a…