While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options…
For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift…
How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like…
Don’t underestimate the willingness of your patients when it comes to dental insurance. Most patients have it (more than you think) and if presented with a treatment that would be covered, even partially, are willing to use it. Open the…
Are you doing all you can to motivate and empower your patients to become actively involved in their dental health? As dental professionals, you are trained to understand the science of oral health. You know how to use the…
Are you using referrals as one of your most successful practice building strategies? One of your patients has just said great things about you, your office and your team. This is an excellent opportunity to take advantage of one of the…
The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical procedures (e.g. implants and smile makeovers), put…
The Accessibility for Ontarians with Disabilities Act ( AODA) is a law in Ontario that allows the government to develop specific standards of accessibility and to enforce them. Recognizing the history of discrimination against persons with disabilities in Ontario, the…
Prophylaxis. Root canal. Periodic evaluation, or porcelain/ceramic crowns. While these are basically part of a second language to dental professionals, consumers want to know more about what procedures are available to them, and how much these services are going to…
ANSWERING TOUGH PATIENT QUESTIONS WITH GREAT ANSWERS Why do I have to pay for an examination? In a clinical exam, the doctor diagnoses not just tooth decay and gum disease, but she looks for signs of potentially serious health conditions,…
Do you go to your hairdresser or grocery store and leave without paying? Would you go to a restaurant, enjoy your meal and leave without paying? Does any business do this, other than dentistry? Collecting money at the time of…
By Claire Edmonds, PhD ……….previously, we left our hero in the unlikely position of surrendering to the bereaved Mrs Smith, who is mourning the sudden loss of her husband. She has a painful tooth and in the process of opening…
I have a birthday looming. When I’m sixty-four isn’t that much farther. Eliot’s suggestion that I grow old, I grow old, I shall wear the cuffs of my trousers rolled is beckoning, and the Simonesque image of sitting on a…
IT’S become commonplace to criticize the “Occupy” movement for failing to offer an alternative vision. But the thousands of activists in the streets of New York and London aren’t the only ones lacking perspective: economists, to whom we might expect…
I am obsessed with Apple as a company, as a culture, as the most innovative business to model in the past century and of course, I dress like Steve Jobs, granted several sizes larger. From Dental IQ – Jul 21,…
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