Oral Health Group

Topic
Marketing strategies

February 28, 2020 Feature Customer serviceMarketing strategiesOral Health OfficePractice Management

Increasing Your Dental Marketing ROI

by Naren Arulrajah, Ekwa Marketing

How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like

February 12, 2020 News BlogsMarketing strategiesWebsites

The Dos and Don’ts of Dental Advertising on Google

by JJ Workman, PatientPop

Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence

UX
February 10, 2020 News BlogsMarketing strategiesWebsites

UX: What is it and Why is it Important to Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It

marketing
February 5, 2020 News BlogsMarketing strategiesPractice ManagementSocial networking

How to Guard Your Marketing Dollars in 2020

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to

February 4, 2020 Video Dental VideoMarketing strategies

Weekly Wisdom: Online Reviews Build Credibility

by Oral Health

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the

January 27, 2020 News BlogsMarketing strategiesPractice managementSocial networking

Top 3 Free Resources for New Dentists

by Kelsey O’Hagan-Wong

1. Podcasts   Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all

marketing mistakes
January 3, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial mediaWebsites

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

by Naren Arulrajah, Ekwa Marketing

There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have

SEO
December 16, 2019 News BlogsMarketing strategiesSearch engineWebsites

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

by Naren Arulrajah, Ekwa Marketing

If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT

maximize seo
November 28, 2019 Feature Marketing strategiesOral Health OfficePractice ManagementSearch engine

4 Easy Ways To Maximize Your Practice’s SEO Strategy

by Drew Whitaker, ClearDent

How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for

marketing dental practice
October 31, 2019 Feature Marketing strategiesOral Health OfficePractice Management

How To Market Your Oral And Maxillary Dental Practice

by Dr. Anu Isaac, DMD

It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new

social media
October 31, 2019 Feature Dental StudentsMarketing strategiesNew dentistsNew gradsOral HealthSocial mediaSocial Networking

MICRO- Managed TO MICRO- Influencer

by Irene Iancu BSc, RDH, CTDP

Instagram is the place to go to find beautifully curated feeds, thoughtfully created captions and systematically planned hashtags. It’s the place we lose hours to, deep diving into people’s accounts and getting to the abyss of their pages. Creeping, exploring

Audio Branding
October 3, 2019 Feature Marketing strategiesOral Health OfficePractice management

How Dental Practices Can Leverage the Power of Sound

by Mark Williamson, CEO of PHMG

A strong brand image is high on the agenda for most dental practices. Forward-thinking practitioners know how an out-of-date website or a poor email newsletter can paint the wrong picture of a brand in a matter of seconds.Advertisement But building

October 3, 2019 Feature Marketing strategiesOral Health OfficeSocial networking

Complete Guide to Dental Marketing Videos

by Naren Arulrajah, Ekwa Marketing

Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is

social media
October 3, 2019 Feature Marketing strategiesOral Health OfficeSocial mediaSocial networking

Clicks To Bricks: A Social Media Strategy For Your Practice

by David Darab, DDS, MS, MBA

Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone

September 16, 2019 News BlogsMarketing strategies

Guide To Making A Dental Practice Brochure

by Ronita Mohan

The ​digital sphere​ has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a

September 9, 2019 News BlogsMarketing strategiesPractice managementSocial media

Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice

by Naren Arulrajah, Ekwa Marketing

Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing

August 29, 2019 Video Dental VideoMarketing strategiesOral Health OfficeSearch engineSocial mediaWebsites

Marketing In A Digital World

by Oral Health

Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.

August 1, 2019 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Paid Harnessing The Power Of A Website For Your Practice

by Sophie Cameron, Director of Marketing at dentalcorp

In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making

August 1, 2019 Feature Marketing strategiesOral Health OfficePractice managementWebsites

How To Use Your Dental Website Landing Pages Effectively To Build Client Loyalty

by Naren Arulrajah, CEO of Ekwa Marketing

The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad

July 29, 2019 News BlogsCosmetic / AestheticDental HygieneMarketing strategies

The Power Of Aesthetics In Promoting Oral Health

by Rachael Straus

Disclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental