Oral Health Group

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Blogs

October 20, 2021 News BlogsPractice management

How to Create SEO & Patient Friendly Design for a Dental Clinic

by James Baxter

In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more,  a website that is able to drive conversions should both meet modern design and SEO

October 18, 2021 News BlogsPractice management

Bringing Patients Back to Your Dental Office During the COVID-Era

by Naren Arulrajah, Ekwa Marketing

We live in very uncertain times. With the spread of COVID-19 in late 2019 and throughout 2020, we are now all living in a world of variants. Just as society was really beginning to feel like we could start getting

October 13, 2021 News BlogsMarketing strategiesPractice management

3 Great Examples of Dental Business Newsletters

by Roman Shvydun

Do you run a dental practice and wish to promote it with newsletters?  No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But

October 11, 2021 News BlogsDentistry

All About the Concierge Practice and Personalization in Dental Care

by Jennifer Hawley

Concierge-style dental offices saw a massive influx in 2020, and they’re here to stay. According to a recent report, the concierge medicine market size will reach $1.93 trillion in 2025. Certainly, COVID-19 played a considerable role in its rise in popularity.

October 4, 2021 News BlogsDental TeamPractice management

Playing the Game of Employee Roulette?

by Shawn Peers, DentalPeers

You have dramatically increased salaries…you offered thousands of dollars as a signing bonus…and now, you are spinning the wheel yet again…waiting to see if you will still have all your employees at work today. Welcome to the world of employee

dental trends
September 29, 2021 News BlogsDentistry

180° Shift: How To Check If You Are Up To Date With Dental Trends?

by Dr. Mehmood Asghar

In this ever-changing world, keeping abreast of the latest technological trends is no small feat. As dentists, we have to find innovative ways to improve patient flow and revenue while juggling our time between patient care, practice management, and continued

September 27, 2021 News BlogsMarketing strategiesPractice management

The ABC’s of Marketing to Gen Z

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

September 22, 2021 News BlogsDentistryPractice management

5 Challenges Dentists May Face During Their Career

by Kate Sheppard

Dentistry is a very rewarding profession, but it does have challenges. A lot of the challenges you will face in your career will be unique to your practice and patients – but there are some common themes. The more aware

Loyal Patients
September 20, 2021 News BlogsPractice management

Let’s Get Real: 5-Plus Ways to Inject Authenticity Into Your Practice and Attract Loyal Patients

by Naren Arulrajah, Ekwa Marketing

“Authenticity,” as defined by Merriam-Webster, is about being “true to one’s personality, spirit, and character.” The daily onslaught of information has naturally led to consumers craving authenticity now more than ever before. Yet, by its very nature, marketing is not

dental TikTok
September 15, 2021 News BlogsSocial media

Dangerous Oral Health TikTok Trends

by Lidia Hovhan, theteethblog.com

TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and,

Email Marketing
September 13, 2021 News BlogsMarketing strategiesPractice management

Everything About Email Marketing for Dentists

by James Baxter

Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their

September 6, 2021 News BlogsPractice management

Your Leadership Mettle is Being Tested!

by Shawn Peers, DentalPeers

After an early summer that seemed so promising, signs of a 4th wave are leaving all of us wondering what is next. How will we end 2021 and how will we begin 2022? Let’s face it…business planning has likely never

Ergonomic Risks
August 30, 2021 News BlogsOverall Health

Emerging Ergonomic Risks To Dental Professionals

by Jennifer Hawley

Dentists have always needed to take care of their posture. Many dental procedures and surgeries involve some element where craning the neck, twisting the body, and taking unnatural posture can be encouraged. However, with a new Boston University analysis highlighting the

marketing
August 23, 2021 News BlogsMarketing strategiesPractice managementSocial networking

Is Your Marketing Ready for the “Next Normal”?

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Dental Website
August 16, 2021 News BlogsPractice managementWebsites

Top Tips for a Great “About Us” Section on Your Dental Website

by Naren Arulrajah, Ekwa Marketing

You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of

August 9, 2021 News BlogsDental TeamOffice ManagementPractice management

Tips to Eliminate Staff Drama in Your Dental Office

by Dr. Gary Salwin

As a dental practice owner, your primary focus will always be to provide patients the best dental service possible. Whether you’re a general dentist or specializing in emergency dental services, you want your patients to have a great experience under

Leadership
August 2, 2021 News BlogsPractice management

Care to Lead

by Shawn Peers, DentalPeers

Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage. Brené Brown Many of you are likely familiar with the work of Brené Brown. She has become a renowned coach and thought leader on the

July 26, 2021 News BlogsMarketing strategiesSearch engineSocial networkingWebsites

Improve Your Dental SEO with Backlinks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

A Lighthouse report in Chrome DevTools (Photo: Google)
July 19, 2021 News BlogsMarketing strategiesSearch engineWebsites

How to Assess Your Dental Website Quality with Google Lighthouse

by Naren Arulrajah, Ekwa Marketing

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized

social media
July 14, 2021 News BlogsMarketing strategiesSocial mediaSocial networking

5 Reasons Why Your Dental Practice Needs to Engage in Social Media

by Shawn Byrne, My Digital Dentistry

Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.