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Blogs
What Is The Google 3-Pack, And How Can Your Dental Practice Get There?
by Naren Arulrajah, Ekwa MarketingHow would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby,…
(Business) Questions Your Mother (Dental School) Never Told You About!
by Shawn Peers, Dental PeersWe probably all remember listening to the music of our parents when we were kids. Some of it we liked…others, not so much. My parents grew up in the juke box/malt shop era, so 50’s rock and roll was part…
Share Your Smile Stories: Creating A Smile On The Inside And Out
by Lisa HardillShare Your Smile Stories is a series by the Oral Health Group that features inspiring stories from oral health professionals. For a number years I worked in a public health dental clinic, providing preventative services to children and youth that…
Improve Your Links To Ensure Your Dental Website Ranks Higher in Search Results
by Ekwa MarketingInterested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information! Visit Oral Health’s Classifieds to see job postings or if looking to buy or sell a practice and equipment!
Airway Health, Snoring And The Faces Of Tomorrow
by Dezarae Aldridge-Earl, RDHYou check on your 5 year old before heading to bed and can hear her snoring, yet again. You wonder if it’s just her allergies? You think to yourself, will it ever pass? You remember the conversation you had with…
Guide To Making A Dental Practice Brochure
by Ronita MohanThe digital sphere has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a…
Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice
by Naren Arulrajah, Ekwa MarketingMaybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing…
Time To Sharpen Your 2020 Vision!
by Shawn Peers, Dental PeersWelcome to September! After what we hope was a great summer for you, it is time now to look ahead to the future. The first step is always to see how your practice has performed thus far in 2019 with…
Are You Focusing On The Technical SEO Factors For Your Dental Search Rankings?
by Ekwa MarketingInterested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Platforms To Use For Connecting With Potential And Existing Clients
by Alannah AlcalaFinding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing…
Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?
by Naren Arulrajah, Ekwa MarketingModern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work…
The Self-Fulfilling Prophecy: Your Team CAN Live Down To Your Expectations
by Shawn Peers, Dental PeersI can still recall the day in high school English class where I was introduced to the concept of “the self-fulfilling prophecy”. We were studying poetry and the teacher asked how the author used that concept to foreshadow the poem’s…
The Power Of Aesthetics In Promoting Oral Health
by Rachael StrausDisclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental…
Top 5 Social Media Content Ideas For Your Dental Office
by Alannah AlcalaSocial media doesn’t have to feel overwhelming or scary. It’s one of the best marketing tools to grow your practice. So, why not be present and consistent on your socials? Social media is a way to connect with your current…
Tips To Optimize Your Dental Website Or Blog Content for Google
by Ekwa MarketingInterested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Investing To Maximize Your Sales Value
by Shawn Peers, Dental PeersThere comes a time in the life of every dentist/owner when the moment to sell their practice is upon them. It can be a difficult decision. Your practice is “your baby”…your life’s work. For most, it will be their most…
Top 2019 Trends in Dental SEO
by Naren Arulrajah, Ekwa MarketingSearch engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year…
Benefits of a Dental Mobile App
by Ekwa MarketingCan You Afford to Ignore a Digital Marketing Strategy for Your Practice?
by Naren Arulrajah, Ekwa MarketingDigital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the…
Great Events Remind Us of the Importance of Great Generosity
by Shawn Peers, DentalPeersIt was an exhausting couple of days, but reflecting back on the recently completed Annual Spring Meeting, I am left with the feeling that it was a resounding success. For many, myself included, the focus was on networking and business…