Oral Health Group


March 17, 2021 News BlogsMarketing strategiesWebsites

How to Get a Healthy E-A-T Score for Your Dental Website

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Solo Practitioner
March 15, 2021 News BlogsDentistryPractice management

How to Survive (and Thrive) as a Solo Practitioner in Dentistry

by Dr. Steven Ghim

Like most industries, dentistry is evolving rapidly. The field is now divided broadly into two categories of offices — corporate dentistry and solo practitioners. These two groups are similar in that the professionals all work to offer patients the proper

Strategies to Improve Dental Patient Retention
March 10, 2021 News BlogsMarketing strategiesPractice management

Strategies to Improve Dental Patient Retention

by Naren Arulrajah, Ekwa Marketing

According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing.

March 8, 2021 News BlogsOral Health

Things To Remember When Providing Dental Care For People With Dementia

by Dr. Gary Salwin

People living with dementia—and those taking care of their needs—are bound to face a lot of challenges as the condition progresses. Dementia affects the behavior, thinking, and memory of those diagnosed with it. Their reasoning and memory skills decline over

March 3, 2021 News BlogsPractice management

New Case Law Invalidates Employment Contracts in Ontario – Are Your Contracts Up To Snuff?

by Ljubica Durlovska, BA, LLB, CDPM

In the Summer of 2020, in the middle of a pandemic that saw many businesses struggling to adapt, shrinking their workforce, and in many cases closing their doors, the Court of Appeal dropped a bomb when they released the Waksdale

March 1, 2021 News Blogs

What If It’s NOT All Covid’s Fault?

by Shawn Peers, DentalPeers

Have you sat down with your accountant yet to review your 2020 financial statements? Now is the time of year many of you are doing just that! And let’s face it…looking at those numbers after a year of Covid is

February 26, 2021 News BlogsCharityHealth care tourism

Dreaming of a Post Pandemic Vacation…Think Mexico!

by Cheryl Young

Where is the best place to holiday in Mexico? Hint: it doesn’t have a beach. Nor bands of roving teenagers or reggae music blaring from the local tiki bar. Nary a noisy waterski or revving power boat pulling a hang

Content Marketing
February 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Content Marketing for Dentists: How to Create Amazing Posts

by Frank Hamilton

As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to

February 22, 2021 News BlogsPractice management

Future of Teledentistry in the Post-Pandemic World

by Rahul Varshneya, Arkenea

Dentists are sailing past the uncharted waters of teledentistry at a rapid pace amid the COVID-19 health emergency that has taken practices across the globe by storm.  With this technology, dental health professionals are proactively reaching out to and helping

February 17, 2021 News BlogsMarketing strategiesPractice managementWebsites

Prepare Your Dental Website for Google’s Updated Ranking Factors in 2021

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you

Young Audience
February 10, 2021 News BlogsMarketing strategies

How To Write Advertisements That Attract a Young Audience

by James Baxter

Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining

February 8, 2021 News BlogsPractice management

The Pros and Cons of On-Premise vs Cloud-Based Dental Software Hosting

by Sandro Persia, Logic Tech Corp

Each type of dental management software has its pros and cons. There’s no correct answer for what the best solution is, as you should be looking at which one best suits the needs of your office. Below are some comparisons

February 3, 2021 News BlogsPractice management

Don’t Leave Patient Prep to Dr. Google

by Charles Sutera, DMD, FAGD

As dental practitioners, root canals, dental surgery, and other procedures are so commonplace we may forget that for most patients, they are a first-time experience. But the success of any procedure depends at least in part on the patient—how well

February 1, 2021 News BlogsMarketing strategiesPractice management

Branding Your Practice After COVID: What You NEED to Know to Stand Out From the Crowd

by Shawn Peers, DentalPeers

Let’s admit it…as dental professionals, we love to nerd out! Nothing excites us more than new technologies that can really enhance the level of dental care we can provide to our patients! Even office and communication technologies are beginning to

January 27, 2021 News BlogsPractice management

Eco-ing Our Way to a Greener Dental Future

by Dr. Sonal Bhoot, DMD

The eco-friendly dental practice is an important consideration that every dentist can make when it comes to protecting our environment. With an increasing trend in global warming, the dental office also plays a role in the destruction of nature. By

January 25, 2021 News BlogsDental OfficeOffice designPractice management

Energy Efficient Design Options for Dental Offices

by Beau Peters

Starting and maintaining a dental practice is an exciting step in one’s career but it can also be a huge undertaking. There is a significant deal of planning when it comes to a practice’s design and utility. Additionally, as the

January 20, 2021 News BlogsMarketing strategiesPractice management

How Podcasting Can Boost Your Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

January 18, 2021 News BlogsPractice management

4 Most Common Types of Cybersecurity Threats

by Nightfall

There’s every indication that the pandemic is changing the nature of cybersecurity. Online threats are evolving to match our new remote-work paradigm, with 91% of businesses reporting an increase in cyberattacks during the coronavirus outbreak.  Hackers are getting more and

January 13, 2021 News BlogsMarketing strategiesWebsites

Attract New Patients in the New Year: 5-Plus Ways to Improve Your Website’s Bounce Rate

by Naren Arulrajah, Ekwa Marketing

As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding