Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor…
Change is everywhere and especially in dentistry. How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the dentist is able to accomplish in the…
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The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts,…
The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical procedures (e.g. implants and smile makeovers), put…
The key to improving patient satisfaction…… People are porous. They tend to absorb and reflect the atmosphere and motions around them. According to Nobel Prize-winning psychologist Daniel Kahneman, we experience approximately 20,000 individual moments in a waking day. Each moment…
Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web based solutions and technologies have also evolved…
“People today are about 10 percent heavier than people were in the 1980s, even if they follow the exact same diet and exercise plans.” This was a disturbing conclusion of a recent study of American adults, which has also been…
Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional connection they have received. Patients rate connection…
When I was surveying adults in the waiting rooms of dental practices in the UK some time ago, I wondered if these patients wanted to participate in the assessment of their future oral health. So I added a question to…
Modern vector template for your business project
What follows are excerpts from popular article in a leading international newspaper called the Guardian. This article shows how and why your older patients are now more informed about their oral health, and why they say “overall health” is their…
With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search…
Your critical area of focus… In today’s fast paced world of change, competition and customer (patient) sophistication, it is critical to focus on your service, reputation and referrals. Also critical, is to know how your patients feel about you, talk…
A new report on early childhood caries in the UK shows how serious this disease really is: •Tooth extraction, mainly under General Anaesthesia (GA), is the main reason for hospital admissions of 5–9 year old children in the UK •Repeat…
How to maintain a good relationship with the patient Making collection telephone calls is critical for past due amounts that are owed to the practice by the patient. The goal of your collection calls should be to maintain a good…
According to PBS’ newsletter to aging Americans, 5 things which cause your older patients ongoing concern are: declining memory increased loneliness and isolation big debts and little savings risk of illness death It seems to me that a successful dental…
NEA, Renaissance Dental celebrate Read Across America by asking students to grab their hats and read with the Cat WASHINGTON, Feb. 2014 – The Cat in the Hat is back, and he’s revving up his engines to get kids excited about…
National Oral Health Campaign from the American Dental association and PopCap Games Secures Support from CSPI Director of Nutrition Policy The American Dental Association® (ADA) and PopCap Games today announced a new tendril of their recently launched “Stop Zombie Mouth”…
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