Oral Health Group

Topic
Search engine

August 12, 2019 News BlogsCommunity outreachManagementSearch engineSocial media

Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?

by Naren Arulrajah, Ekwa Marketing

Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work

July 2, 2019 News BlogsSearch engineSocial NetworkingWebsites

Top 2019 Trends in Dental SEO

by Naren Arulrajah, Ekwa Marketing

Search engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year

June 10, 2019 News BlogsSearch engineWebsites

Can You Afford to Ignore a Digital Marketing Strategy for Your Practice?

by Naren Arulrajah, Ekwa Marketing

Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the

May 13, 2019 News BlogsSearch engineWebsites

How Effective Keywords Will Boost Your Web Results

by Ekwa Marketing
March 11, 2019 News BlogsMarketing strategiesSearch engineSocial mediaWebsites

Top 10 Effective Ways to Promote the Dental Practice

by Dan Ray, Dentalkind

Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice

Improve Patient Engagement
January 31, 2019 Feature BlogsOral Health OfficeSearch engineSocial mediaWebsites

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

by Naren Arulrajah

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research

December 20, 2018 News BlogsSearch engineSocial media

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard

November 26, 2018 News BlogsSearch engineWebsites

Which is Better for Dental SEO: Podcasting or Blogging?

by Naren Arulrajah

About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has

November 12, 2018 News BlogsSearch engineSocial networking

How to Establish Your Thought Leadership Through Guest-Posting

by Naren Arulrajah, Ekwa Marketing

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a

September 17, 2018 News BlogsMarketing strategiesSearch engine

6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts

by Naren Arulrajah, Ekwa Marketing

The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can

April 16, 2018 News BlogsSearch engine

Online Reviews and Testimonials: Everything You Need to Know

by Naren Arulrajah, Ekwa Marketing

We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and

January 2, 2018 News BlogsSearch engine

The Myth of the Ideal Blog Length

by Naren Arulrajah, Ekwa Marketing

One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length

July 17, 2017 News BlogsSearch engineSocial networking

Your Google Reviews Directly Affect Prospective Patients’ Decisions

by Jackson Hadley, My Social Practice

When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading

June 21, 2017 News BlogsSearch engine

Google Demands Quality Content: What Does That Mean?

by Naren Arulrajah

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will

May 29, 2017 News BlogsSearch engineWebsites

What is External SEO and Why is it Important?

by Ekwa Marketing
April 17, 2017 News BlogsSearch engineWebsites

Patience is an Important Virtue in Achieving Dental SEO Results

by Naren Arulrajah with Vikas Vij

To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast

January 4, 2017 News BlogsSearch engineWebsites

Rank Your Dental Practice on Search Engines

by Donya Ferris

In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as

December 12, 2016 News BlogsMarketing strategiesSearch engine

Integrate SEO and PR to Increase your Patient Reach

by Naren Arulrajah with Vikas Vij, Ekwa Marketing

Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine

April 25, 2016 News BlogsComputer softwareGeneral NewsMarketing strategiesSearch engineSocial networkingWebsites

Refrain from Using Outdated Dental SEO Tactics

by Kahaliah Richards

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics are no longer relevant. If you continue

March 14, 2016 News Computer softwareGeneral NewsMarketing strategiesPractice managementSearch engineSocial mediaSocial NetworkingSocial networkingWebsites

Top Tips for Dental Website Layout and Architecture

by Kahaliah Richards