Oral Health Group

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August 8, 2022 News BlogsMarketing strategiesPractice managementWebsites

Is Your Dental Content Marketing Failing? This Could be the Reason

by Naren Arulrajah, Ekwa Marketing

One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not

July 18, 2022 News BlogsPractice managementSearch engineWebsites

Top 5 Google Ranking Factors for Your Dental Website in 2022

by Ekwa Marketing
June 20, 2022 News BlogsPractice managementWebsites

Four Essential Elements of Local SEO

by Ekwa Marketing
AI chatbot
June 3, 2022 Feature Oral Health OfficePractice managementWebsites

Chatbot Talk: How AI Chatbots Are Changing the Dentist’s Office

by Grace Lau, Dialpad

In the era of remote work, flexibility is vital. For some businesses, that means investing in a free phone number so that employees can work from home while customers can still call them anywhere, free of charge. For others, instead

May 30, 2022 News BlogsMarketing strategiesWebsites

How Can You Build Good Quality Links for Your Dentist Site?

by Lucia Patterson

We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of

DENTAL WEBSITE
May 9, 2022 News BlogsPractice managementWebsites

Seven Signs Your Dental Website is Outdated (and Five Redesign Pitfalls to Avoid)

by Naren Arulrajah, Ekwa Marketing

The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant

Google
April 29, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

What’s New With Google? How Recent and Planned Updates Impact Dental Marketing.

by Naren Arulrajah, Ekwa Marketing

The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of

April 25, 2022 News BlogsMarketing strategiesWebsites

Get Your Dental Practice Online in 2022 (With Bonus Tips)

by Dr. Alexander Yeh

The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is

Effective Dental Marketing Strategies
March 30, 2022 News BlogsMarketing strategiesPractice managementSearch engineSocial mediaWebsites

9 Effective Dental Marketing Strategies To Elevate Your Practice in 2022

by Eddie Jones, InVideo

Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the

Dental Websites
March 25, 2022 News BlogsMarketing strategiesWebsites

8 Qualities of the Great Dental Websites

by Ravi Makhija, WebyKing

A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of

March 4, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

The Rules Have Changed…How to Write Great Page Titles in 2022

by Naren Arulrajah, Ekwa Marketing

When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting

February 9, 2022 News BlogsMarketing strategiesPractice managementWebsites

Building a Result-Oriented Content Marketing Strategy for Dentists

by Roman Shvydun

We all know how important dental hygiene is—but we don’t always know which clinic is best suited for us.  So what do we do? We Google it and book an appointment with the clinic that appears at the top of

December 20, 2021 News BlogsPractice managementWebsites

CTR – What it is and What it Says About Your Dental Website Performance

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

December 3, 2021 Feature Oral Health OfficePractice managementWebsites

Growing Pains: Do You Need Another Website When Opening a Second Office?

by Naren Arulrajah, Ekwa Marketing

At the center of a good dental marketing plan is a good website. However, when you expand to multiple locations, a website might not be enough. You may need one for each office. There are several factors to consider when

New Website
November 8, 2021 News BlogsMarketing strategiesPractice managementWebsites

Quality Takes Time: Corners You Should Never Cut When Launching a New Website

by Naren Arulrajah, Ekwa Marketing

You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims

October 25, 2021 News BlogsPractice managementWebsites

Reasons Your Web Traffic is in Flux

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Dental Website
August 16, 2021 News BlogsPractice managementWebsites

Top Tips for a Great “About Us” Section on Your Dental Website

by Naren Arulrajah, Ekwa Marketing

You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of

Google Reviews
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

by Luke Warnock, Weave

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of

Video Marketing
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most

July 26, 2021 News BlogsMarketing strategiesSearch engineSocial networkingWebsites

Improve Your Dental SEO with Backlinks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!