One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not…
In the era of remote work, flexibility is vital. For some businesses, that means investing in a free phone number so that employees can work from home while customers can still call them anywhere, free of charge. For others, instead…
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of…
The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant…
The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of…
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is…
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the…
A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of…
When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting…
We all know how important dental hygiene is—but we don’t always know which clinic is best suited for us. So what do we do? We Google it and book an appointment with the clinic that appears at the top of…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
At the center of a good dental marketing plan is a good website. However, when you expand to multiple locations, a website might not be enough. You may need one for each office. There are several factors to consider when…
You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of…
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of…
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
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