Oral Health Group

Topic
Websites

May 29, 2017 News BlogsSearch engineWebsites

What is External SEO and Why is it Important?

by Ekwa Marketing
May 22, 2017 News BlogsSocial networkingWebsites

Is Anyone Even Seeing Your Dental Practice’s Posts?

by Jackson Hadley, My Social Practice

Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients

May 1, 2017 News BlogsNewsWebsites

Your Top Picks: April 2017

by Oral Health

Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching

April 24, 2017 News BlogsMarketing strategiesWebsites

The Importance of Consistent Content

by Hayley Irons

When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor

April 17, 2017 News BlogsSearch engineWebsites

Patience is an Important Virtue in Achieving Dental SEO Results

by Naren Arulrajah with Vikas Vij

To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast

March 13, 2017 News BlogsTechnologyWebsites

5 Simple Ways to Spruce Up Your Practice’s About Page

by Jackson Hadley, My Social Practice

Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story.

March 8, 2017 News BlogsWebsites

Why Does Monthly Traffic to Your Dental Website Fluctuate?

by Naren Arulrajah with Vikas Vij

A simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant

February 20, 2017 News BlogsMarketing strategiesWebsites

5 Ways to Optimize Dental Content to Generate Better Leads for Your Practice

by Ekwa Marketing
February 1, 2017 News BlogsPatient educationTechnologyWebsites

4 Things Your Patient is Looking for When Visiting Your Website

by Donya Ferris

Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor

January 23, 2017 News BlogsWebsites

How to Improve the Conversion Rates of your Dental Website

by Naren Arulrajah with Vikas Vij

Conversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your

January 4, 2017 News BlogsSearch engineWebsites

Rank Your Dental Practice on Search Engines

by Donya Ferris

In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as

September 26, 2016 News Dental OfficeDentistryMarketing strategiesOffice ManagementWebsites

Create Thought Leadership in Dentistry

by Oral Health

One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and

July 11, 2016 News Community Dental CareCommunity outreachConnectivityGeneral DentistryGeneral NewsManagementOffice ManagementPatient educationPatient ManagementPractice managementPublic Relations - Patient CareSocial mediaSocial networkingWebsites

Addressing Changing Patient Preferences & Expectations

by Kahaliah Richards

For more information, please visit: www.ekwa.com.

June 27, 2016 News BlogsComputer softwareManagementMarketing strategiesSocial mediaSocial NetworkingSocial networkingWebsites

Differentiate Your Dental Website Content to Improve Search Rankings

by Kahaliah Richards

The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of them are addressing the same issues in

June 21, 2016 News Community Dental CareCommunity outreachDental CareGeneral NewsPublic Relations - Patient CareSocial mediaSocial NetworkingSocial networkingWebsites

Have You Aligned Your Dental Website with Facebook?

by Kahaliah Richards

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target

June 14, 2016 News ConnectivityDental CareDental TeamGeneral NewsMarketing strategiesOffice ManagementPractice managementSocial mediaSocial networkingSocial NetworkingWebsites

6 Ways for Dental Brands to Master LinkedIn Marketing

by Kahaliah Richards
May 30, 2016 News BlogsComputer softwareElearningGeneral NewsMarketing strategiesMedical newsPatient educationPractice managementSocial mediaSocial NetworkingSocial networkingWebsites

Two Vital Points to Remember for Online Dental Marketing

by Kahaliah Richards

The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts,

May 13, 2016 News Customer serviceDental CareDental HygieneGeneral NewsPatient educationPreventive DentistryPublic Relations - Patient CareSocial mediaWebsites

Changing The Model of Dental Customer Care

by Kahaliah Richards

The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical procedures (e.g. implants and smile makeovers), put

May 9, 2016 News BlogsComputer softwareMarketing strategiesPatient educationSocial mediaSocial NetworkingSocial networkingTechnologyWebsites

Dental Content Optimization and Promotion

by Kahaliah Richards
April 25, 2016 News BlogsComputer softwareGeneral NewsMarketing strategiesSearch engineSocial networkingWebsites

Refrain from Using Outdated Dental SEO Tactics

by Kahaliah Richards

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics are no longer relevant. If you continue