December 14, 2015
by Oral Health
LOS ANGELES, CA, 1-800-DENTIST®, the dental profession’s #1 source of pre-screened new patient leads, announced that it is partnering with Sirona Dental Systems, Inc., to provide marketing support to the more than 15,000 dental practices in the U.S. offering CEREC® single-visit dentistry.
The partnership between the Los Angeles-based dental marketing company and Sirona, the dental industry’s global technology leader, is designed to increase consumer awareness of CEREC (Chairside Economical Restorations of Esthetic Ceramics) — an advanced CAD/CAM system which enables dentists to create high-quality, natural-looking restorations in just one appointment. A key component of the strategy is a major national consumer advertising campaign by 1-800-DENTIST. Television commercials and online advertising promoting the advantages of CEREC single-visit dentistry will begin appearing in January 2016.
Fred Joyal, co-founder of Futuredontics® / 1-800-DENTIST, is working closely with Sirona’s executive team to create new opportunities for CEREC practices to grow their patient base. One of the programs will feature Joyal appearing with Dr. Mike DiTolla, Sirona’s Director of Clinical Affairs, in “Guardians of Dentistry” — a series of free educational events where dentists can learn marketing best practices for attracting high-value CEREC patients.
“Teaming up with Sirona is a win / win for patients and CEREC dentists,” Joyal explained. “Today’s consumers are busier than ever so they want to get in and out of the dentist’s chair as quickly and easily as possible. CEREC is the solution they want but don’t know about.”
“1-800-DENTIST is putting its considerable consumer advertising budget behind a single-visit dentistry message that will get patients asking for CEREC by name,” Joyal continued. “Once consumers learn about the availability of single-visit dentistry demand for practices offering CEREC technology is projected to hit an all-time high.”
As part of the partnership with Sirona, 1-800-DENTIST is offering CEREC practices that become members of its patient leads program a variety of exclusive services and marketing tools. These include a 2:1 production guarantee on patient leads that will generate a minimum of $24,000 annually and special discounts on PatientActivator®, a dentistry-focused communications, social and online reputation management tool featuring exclusive CEREC marketing content.
Dental professionals can learn more about 1-800-DENTIST’s partnership with Sirona and the new consumer marketing campaign for CEREC practices by visiting http://futuredontics.com/cerec/.
Sirona is the global market and technology leader in the dental industry and has been a worldwide partner for specialty traders, dental practices, clinics, and dental laboratories for more than 130 years. Sirona develops and produces the complete spectrum of dental equipment products, including CAD/CAM systems for computer-assisted ceramic restorations (CEREC), digital imaging systems for intraoral and panoramic x-rays, as well as volume tomography (3D), treatment centers, instruments and hygiene devices. Sirona’s largest development and production site is in Bensheim, Germany. The company has more than 3,300 employees around the world and has been listed on the NASDAQ since 2006
Futuredontics®, parent company of 1-800-DENTIST®, is America’s leading provider of dental marketing services & software. Since 1986, the company has been dedicated exclusively to dentistry, developing powerful products and resources that help dentists thrive in the evolving digital world.
The company’s flagship product, 1-800-DENTIST, has delivered over 8 million new patient leads to dental practices nationwide and now includes 24-hour appointing so you never miss an opportunity. PatientActivator®, the company’s patient communications, social and online reputation solution, increases production and boosts the practice’s online presence with automated appointment confirmations and tools for social media, reviews and much more. ReputationMonitor® helps dentists protect their online reputation – monitoring hundreds of directories, reviews sites and social media platforms, and displaying them all on a single screen. WebDirector® delivers dynamic dental websites, dedicated mobile sites and matching social pages. Futuredontics also offers an extensive library of dental marketing resources – including whitepapers, webinars, videos, podcasts and front desk training. With unlimited live customer support, dentistry’s best marketing products and the largest dental website in North America, Futuredontics is the proven way for dental practices to grow their patient base and increase production year after year.