The Aurum Group® Has Joined The DSD Community

Capturing the Emotional Side of Digital Dentistry with Dr. Christian Coachman!

The Aurum GroupThe Aurum Group® is thrilled to announce our partnership with Dr. Christian Coachman, the original mastermind behind the Digital Smile Design (DSD) concept, and DSD as an Official DSD Certified Laboratory.

Complete-Roof-To-ToothThe Digital Smile Design Concept (DSD) ( assists in making this a reality by capturing the unique essence of the patient’s existing smile through an intuitive and guided clinical approach and creating a custom smile design that is as individual as they are. Clinicians are able to show the patient a preview of the prosthetic result, while giving technicians all the necessary information to complete the restorations. The result – a more natural, emotional and artistic smile.

DSD is a proven, step-by-step methodology, having been used for almost a decade by top dental technicians and dentists in order to improve the quality of esthetic dental treatments. This concept has been taught to more than 25,000 dental professionals worldwide, is being applied daily as a state-of-the-art patient centric approach, and has been cited as a scientific concept in numerous peer-reviewed articles.

Contact your closest Aurum Group Dental Laboratory location or call 1-800-661-1169 (email to for full details on the Digital Smile Design (DSD) concept today!

Example of Pre-op photo and DSD-created motivational mock-up.

Actual restorative result. Dentistry by Dr. Manuel Nanni, DDS, MD.

About The Aurum Group
Specializing in Comprehensive Inter-disciplinary dentistry, no one can match the breadth and depth in technology, experience, expertise and product that the Aurum Group of companies brings to the table for dental professionals and patients across North America today. The Aurum Group of Companies ( has made these the cornerstones of a tradition of excellence. Our affiliated companies cover all aspects of modern and digital dentistry from orthodontics to implants to the creation of accurate, functional and aesthetic appliances, prostheses and restorative solutions.