Are You Being Strategic With Social Media?

In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin City. The industry’s must-attend event has yet again proven itself as extremely beneficial for attendees and exhibitors, and undoubtedly left everyone with unforgettable memories and once-in-a-lifetime experiences.

I may have lost some money in the casino during my time in Vegas but what I did leave with was some key points to help you and your social media strategy for your practice.

I had the opportunity to listen and learn from Brendan Kane. It’s likely you’re unaware of who this is but I can guarantee you know some of his clients. Have you ever heard of Taylor Swift? Or perhaps Rihanna? The list goes on.

So, who is he? Brendan Kane is a growth hacker for Fortune 500 companies, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend.

Brendan spoke about social media strategies for the dental practice. This is a huge trend in the industry and it’s not going anywhere anytime soon. We all know that social media can drive tremendous results but he broke down a few common myths about social media growth that dentists should be aware of: you do not have to be on social media to be successful, and, you do not have to be an expert at producing content every single day. But in my personal opinion, and I know many of you will agree with me, a social media presence is key for your team, patients and potential patients.

Let’s take the pressure off and think about this logically. Here are some key points and questions to ask yourself from Brendan’s presentation that might be beneficial for your practice:

Know your numbers. How much do you invest in social media? You can’t answer this question without knowing your business. What exactly are you trying to achieve?

Define your mindset and your ‘why’. This serves as the foundation for success. Clearly define your social goal (leads, traffic, follower count). What happens when you reach that goal? Revenue, credibility, press opportunities, maybe even opening an additional practice? How fulfilling will it be to reach your goal? What does it feel and look like? What are you willing to do to get there?

Competitive analysis. Why is this helpful for success? Who in the industry is doing it right? Are you following industry accounts and analyzing what they’re doing?

Hook points. This one is simple. If you don’t find a way to stand out, you’ll get lost in the clutter.

Social media gives you the platform you need to connect with your patients. Remind them that you are also passionate about people and not just teeth.

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