Chicago–Ivoclar Vivadent presented 10 winning smile and lifestyle makeover teams from Cover Model Mania during a live, on-stage photo shoot in conjunction with the Chicago Dental Society Midwinter meeting. The multi-faceted, six-month long search invited dentists and laboratories to enter their patients for an opportunity to be one of the next IPS Empress Cover Models based upon the results of their smile designs and their overall abilities to smile IPS Empress style. At the close of the contest, hundreds of entries from across the U.S. and Canada had been received.
Winners will be featured in 2005 IPS Empress Esthetic print advertisements, as well as in a new television segment.
“Cover Model Mania has proven what we’ve always instinctively known: that when the dental treatment transforms, improves and otherwise enhances the appearance of the patient’s smile, it does so much more… it boosts a patient’s confidence, self-esteem and overall outlook on life. That’s something very beautiful,” says Robert A. Ganley, President of Ivoclar Vivadent.
