Oral Health Group
Feature

Dentists Crave Better Business Skills

December 1, 2004
by Dental Practice Management


New York–One in five dentists in private practice say maintaining a dual role as dentist and business owner is “extremely challenging,” and virtually all (96%) say it’s vital for dental students to learn business skills in dental school, according to the first-ever Medical Practice Monitor by OPEN from American Express, the company’s division that focuses exclusively on providing financial products and services for small business owners.

Overall, nearly half of those surveyed (49%) report spending the equivalent of at least one working day each week (defined as seven hours) managing the business of their practice, and among these 15% report that they or their partners spend the equivalent of at least three working days (21 hours) on the management of their practice. Many also cite the need to better develop their own business skills, including human resources (66%), business management (64%), marketing (63%), and investments (56%).

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“Dentists are largely undeterred by the challenges of having to juggle the practice of dentistry with their role as business owners. Only one in 10 say they would not have opened their own dental practice if they fully understood the business challenges of running a practice when they began their careers,” said J. Max Reiboldt, CPA, dental practice management consultant and CEO of the Coker Group. “Growth is a top priority for them, and dentists appear to be focused on ways to more efficiently run their practices, especially in managing cash flow.”

Sixty-nine percent of dentists say they aspire to having more time to practice dentistry, rather than run the business. Dentists are looking for ways to fuel the growth of their practices. In the next six months, the most important management priorities for dentists include expanding overall productivity and patient base (68%), managing the rising cost of staffing expenses (48%), purchasing equipment (42%) and managing cash flow (32%). Eighty-eight percent also report plans to make capital investments in the next six months, including dental equipment and supplies (70%), office furnishings and equipment (49%) and computers and office systems (39%).

According to the Medical Practice Monitor, credit and charge cards are the preferred form of payment by dentists for dental practice purchases (58% vs. 40% for cheque). Among dentists who prefer using credit or charge cards, most use them to purchase office supplies (100%), business travel (90%), continuing medical education and computers (tied, 86%) and dental supplies (83%). These dentists say they prefer using their credit or charge cards because they like to earn rewards (86%), the convenience of not having to pay with cash or cheque (64%) and the flexibility of paying over time (33%).

The Medical Practice Monitor by OPEN from American Express is based on online interviews conducted by Harris Interactive with a nationally representative sample of 356 medical doctors in private practice (regardless of specialty). Additionally, 106 oncologists, 101 rheumatologists, 100 urologists and 100 dentists in private practice were surveyed.


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