Oral Health Group

Hypersensitivity Breakthrough from Colgate

September 1, 2010
by Dental Practice Management

Toronto – Colgate introduced its new Colgate Sensitive Pro-Relief desensitizing toothpaste with Pro-Argin Technology at a special launch party in downtown Toro-nto recently.

The paste is clinically proven to provide instant and lasting sensitivity relief after one application.


Dr. Bill Dorfman (of Extreme Makeover fame) was on hand to introduce the product, which contains arginine, an amino acid naturally found in saliva and an insoluble calcium compound in the form of calcium carbonate. The Pro-Argin Technology helps attract calcium to the dentin surface to form a calcium-rich mineral layer; this forms a protective seal that occludes open tubules and helps address the cause of pain sensations.

The product is not yet available in the US.