August 9, 2022
by Oral Health
The transition of using more digital platforms to communicate has been happening for years and the pandemic only increased the need for it. Nearly half of surveyed dentists agreed that they have changed the way they’ve been communicating with patients in the last couple of years. Of those dentists, half of them are using text messaging more. This makes sense as most people are keeping up with their texts constantly throughout the day while checking their email inboxes a lot less often.
On an interesting note, half of dentists still believe that the telephone is the most efficient way to communicate with patients. From the dental office side of things, this makes sense. Phone calls are excellent to confirm details with patients in real time and to ensure that the patient understands all of the information provided with the opportunity to ask questions. However, considering things from the patient point of view, calls are no longer as convenient as texts.
Another communication change that was reported is upgrading to an automated communication platform. This is a great, quick way to send appointment reminders and it allows patients to confirm easily and on their own time.
A portion of dentists are also taking advantage of social media to communicate with their patient base on a more general level. While this may not be best for appointment confirmations, it is a great way to help your patients feel connected to your practice and stay in the loop for all practice updates. As things become increasingly more digital, it’s time to update!
As seen in the print issue of Oral Health August 2022