July 9, 2021
by Oral Health
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options available – from email and texting to Facebook and Zoom – it’s difficult to decide which communication platforms you should be using at your office. Each platform has its own pros and cons that must be considered when deciding what is right for your practice and the patients you are trying to reach.
Consider your patient demographic as you move forward with office communications. If in doubt, ask your patients what their preferred method is when being contacted. That information is extremely valuable and all you have to do is ask!
Social Media Pros:
Social Media Cons:
Text Messaging Pros:
Text Messaging Cons:
As seen in the print issue of Oral Health July 2021
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