Let’s face it. Every dentist is looking to grow their practice, and we’re all looking to bring in as many new patients as we can. Numerous excellent articles have been written by many highly successful clinicians and marketing Guru’s on a myriad of ways to grow your practice.
According to Dr. Joe Blaes, Editor of Dental Economics, speaking of the DentalVibe Injection Comfort System in Pearls for Your Practice, January, 2011 edition, “The best WOW experience that we can give in dental practices is to not hurt our patients. You will get more referrals from patients if you have a pain-free practice than any other marketing tool you can use.
DentalVibe’s synchronized percussive vibration provides an ideal way to administer anesthetic injections, anywhere in the mouth, without discomfort. DentalVibe is cordless, portable, and easily affordable for every office.”
Fact is that as dentists, we are so focused on our technical skills while we are performing our craft, that we lose sight of one of the most important issues on the “business” side of dentistry. The patient’s perspective. They are desperately afraid that we are going to hurt them. Many people are so afraid of pain that they avoid going to the dentist altogether. According to worlddental.org, studies coming out of the Dental Fears Research Clinic in Seattle, Washington, report that upwards of 40 million Americans avoid going to the dentist because of this fear. This is quite alarming when you consider the negative health effects directly related to poor oral health.
Consider this; you spend a half hour with a new patient, treating tooth #14 with an MOD bonded filling. You carefully excavate the decay, skillfully prepare the tooth with perfect cavosurface margins, etch, prime, place adhesive and composite, and cure for the appropriate time period. You spend a great deal of time creating a beautifully artistic representation of occlusal anatomy, and even place secondary grooves in the marginal ridges. Then you polish like you’ve never polished before. You’re proud of the artistic piece that you have created and you’ve provided a tremendous service to your patient.
However, when your patient goes home and reports back to his/her family and friends about their dental experience, are they going to tell them how wonderful your secondary grooves are? More likely, what they will say is whether you hurt them or not.
What they remember is the very beginning of the appointment. The dreaded dental injection. If you anesthetize your patients painlessly, you will be considered a painless dentist. After all, dentistry doesn’t hurt. A filling doesn’t hurt, an extraction doesn’t hurt, and even a root canal doesn’t hurt, because once your patient is anesthetized, you’re practicing painless dentistry. But if you hurt your patients during the injection process, you are no longer considered a painless dentist.
Hence, the DentalVibe Injection Comfort System, now in it’s second generation. With the use of the DentalVibe as an adjunct to the injection process, you no longer have to hurt your patients, to help them.
This patented, award winning device utilizes revolutionary VibraPulse technology to send soothing, pulsed, percussive vibrations deep into the oral mucosa during the delivery of an injection. This stimulation is picked up by the submucosal sensory receptors, sending a message to the brain, effectively closing the neural “pain gate,” allowing for the comfortable administration of intra-oral injections. Adults and children are reporting painless injections and dentists report less stress during the injection process. It is cordless, portable, nonthreatening, easily affordable and has been receiving rave reviews all around the world from the key opinion leaders in dentistry as well as being featured on all of the TV news networks.
DentalVibe works on the merits of the Gate Control Theory of Pain. Proposed by Dr’s Ronald Melzack and Patrick Wall, of McGill University, and published in the journal, Science, in 1965, there is a gating mechanism located in the dorsal horn of the spinal cord. This gating mechanism either permits or prevents the sensation of pain from traveling up the spinothalamic tract to the brain. When the DentalVibe is used simultaneously during the administration of an injection, the pulsed vibratory impulses generated by the device travel along thick, myelinated Abeta nerve fibers, 37½ times faster to the brain than the sensation of pain from the injection which travels along thin, un-myelinated C nerve fibers. Because the vibration sensation reaches the brain first, a signal is sent to a synapse in the spinal cord, activating inhibitory interneurons which prevent the action of projection neurons thereby shutting a “gate,” blocking the pain from the injection.
This is one dental product that can be marketed to consumers because of it’s universal appeal. Nobody wants to feel pain, and these days, patients are no longer willing to accept it, as they may have in years gone by. Therefore, Bing Innovations, the developer of DentalVibe, has launched a multi-million dollar patient awareness campaign, including TV commercials, consumer print ads, cinema advertising, internet banner ads and a web-based dentist locator. This tremendous effort is effectively educating tens of millions of consumers on the wonderful benefits of DentalVibe for virtually painless injections and driving patients to those dentists that use it.
Give your patients the “WOW experience” with DentalVibe; so both you and your patient’s can enjoy our wonderful profession a little bit more. OH
Dr. Steven Goldberg, a native New Yorker, graduated from New York University’s College of Dentistry and has been in private practice for more than two decades. In that time, Dr. Goldberg went on to build a successful general and cosmetic dental practice in Boca Raton, Florida. He has invented, patented, and brought to market, the revolutionary DentalVibe Injection Comfort System with VibraPulse technology, a dental instrument that eliminates the pain of dental injections.
Oral Health welcomes this original article.
