Oral Health Group

Strategizing for Success

September 11, 2018
by Jillian Cecchini, Managing Editor

Teamwork is the ability to work together toward a common vision. It’s the ability to direct individual accomplishments toward organizational objectives. Teamwork divides the task and multiples the success.

There is something to be said about working collaboratively with your colleagues. Everyone wants to come to work each day to do a great job, feel like they’ve made a difference, and be recognized for their work. At Oral Health, we’ve found a way to come together collectively to ensure that we are producing the best quality content, and the best service possible, for our customers and our trusted readers.


Each summer, the team at Oral Health gets together for a strategy session to prepare for the upcoming year. The meeting takes place outside of the office, which is integral to pull us away from daily distractions and interruptions, and offers us the opportunity to completely focus on our objectives. Our cell phones are turned off and we are tuned in.

Weeks prior to the scheduled meeting, we sit down and plan an agenda for the day, which has proven beneficial. It keeps us on schedule and gives our team the opportunity to arrive fully prepared. The strategy session is divided into multiple different sections: editorial, upcoming special projects, print advertising, digital advertising, media planning, and social media strategies. These categories help us plan ahead for the following year and include integral components that add to the value and continued success of our publications.

Once we have covered the items on our agenda, which trust me – it takes a full day, the most important part of the strategy session commences. The floor is now open and it’s the opportunity for each one of us to suggest new ideas.

This is extremely important when you work closely with a team. Each member has a voice and deserves their voice to be heard. Isn’t open conversation how great ideas come to fruition?

Each team member brings something different and unique to the group. One member’s weakness can be another member’s strength. It’s essential to ensure that each member on the team feels comfortable enough to express their opinions and provide insight on new and old ideas, which ultimately will benefit the group as a whole.

Though publishing and dentistry are on completely different ends of the spectrum, the goal remains the same – providing the best service possible. This would not be possible without collaboration.

The Oral Health Group is not just a team because we work together. We are a team because we respect, trust, and care for each other. The same applies to the team at your practice. Successful people build each other up. They motivate and inspire. When there is respect and strong collaboration, great things can be achieved.

And I think we’ve proven just that.

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