Oral Health Group
Feature

Surviving And Thriving

October 3, 2019
by Jillian Cecchini, Managing Editor


oral health group editorSince Oral Health Office is dedicated to all things business related, I thought this would be the perfect platform to share some exciting (non-dental) news with you, our dedicated readers, about our media company, Newcom Media Inc.

If you are not aware, Newcom Media produces magazines, websites, trade shows and events for the dental, automotive, bridal, fashion, insurance, meetings, solid waste, supply chain, and trucking industries. We are one of Canada’s largest B2B media companies and this news that I’m about to share with you is an exciting new endeavor for our company.

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On September 19th, 2019, Newcom Media Inc. acquired a group of multiplatform publications from TC Transcontiental, including Investment Executive, Finance et Investissement, Advisor’s Edge, and Conseiller. The acquisition is part of a larger announcement at TC Transcontinental, which also sold off other specialty media assets.

For Newcom, the four print and digital titles, focused on the Financial Services industry in Canada, will welcome 40 new employees to join our ever-growing and successful company. The purchase also includes four conferences and a continuing education portal (which we all know is extremely valuable) in English and French. This transaction represents Newcom Media’s fifth acquisition since 2015.

Prior to our company wide announcement, the acquisition was kept quiet until contracts were signed and deals were final. It’s safe to assume that after the announcement, my fellow Newcom employees experienced some anxiety – similar to how we felt when Newcom acquired Oral Health (and multiple other properties) in 2015. It’s crucial for an upper management team to clearly communicate with the entire company and address any concerns that may appear. You must keep your employees feeling valued to eliminate any stress or worry, which is exactly what our president did.

Staff may not always perceive acquisitions as a negative. While some employees might experience feelings of uncertainty surrounding their future, others might look at an acquisition as an opportunity to thrive in their current position. It could be an uplifting opportunity for current staff to excel, and to welcome feelings of excitement to collaborate and engage with new hires. This provides the opportunity to look at your own team members and see who emerges as a leader.

Outside of profit and market share, the desired outcome of an acquisition is to build one unified company culture. It’s important to keep in mind that having empathy for what people are feeling will ultimately maintain the positivity needed to work throughout changes. To be blunt, this could be the difference between failure and success.

I’m sure I can speak on behalf of our entire company that we are very excited about the future of Newcom Media Inc. Simply put, a successful company equals motivated and happy employees.


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