July 29, 2021
by Michelle Budd, D.D.S, Patient Safety Consultant, dentalcorp; Julian Perez, Senior Vice President, Risk Management & Compliance, dentalcorp
In a (post) pandemic world, where the population is more aware of the risks of airborne transmission and “work from anywhere” has become de rigueur, some patients will prefer to avoid commuting to the dental practice as often. But that doesn’t mean a dental practice should give up on the relationship it has built with those patients. By utilizing remote virtual methods like videoconferences to execute consultations and diagnoses, clinicians can conveniently connect with patients from the comfort and security of their homes.
The judicious continued use of teledentistry also offers patients the opportunity to include guardians, family members or confidantes, who may not be able to accompany the patient to an in-clinic appointment. When implemented strategically, virtual consultations and treatment planning offer the opportunity to increase practice efficiency (and by extension, profitability): a win-win situation for both practices and patients.
Embracing technology means continually being open to new ideas and solutions that provide benefit to patients, the morale and wellbeing of the team or the bottom line (in that order). Dentists who avoid the use of digital technologies will eventually find themselves at a competitive disadvantage. With virtual care, the technology merely provides an additional medium of communication; the real value lies in the convenient experience provided to patients.
The following tips can help oral care professionals provide a convenient and secure virtual patient experience.
Operating a successful practice isn’t only about being a great dentist; it’s about the exceptional experience provided to patients—whether that be in a clinic or behind a screen.
About the Authors
Julian Perez is the Senior Vice President of Compliance & Risk Management at dentalcorp and is responsible for the development, implementation, and oversight of company-wide standards, programs, and systems to support practices in the delivery of optimal patient care. Julian has a robust legal background having worked for a Wall Street law firm in Manhattan as well as a professional liability program providing malpractice defense to over 10,000 dentists. Julian holds a bachelor’s degree from Yale University and a juris doctorate from Columbia University’s School of Law.
Dr. Michelle Budd works with dentalcorp’s Compliance & Risk Management team as a Patient Safety Consultant. She graduated from Western University with a Doctor of Dental Surgery degree. While running a busy dental practice, she also earned a Master of Public Health degree. Michelle has been a dental consultant for several insurance companies and government agencies and has travelled throughout Canada to help dental practices achieve and maintain professional compliance.
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