Oral Health Group

Ways to Use Patient Data to Improve your Service Offerings

March 4, 2022
by Beau Peters

Data is driving business in all industries. Not even dental care is immune. The insights made possible through data collection enable better service, so professionals of all backgrounds are flocking to this resource. Fortunately, modern practice management software and other data-driven tools make using patient data to improve your service offerings simple. These are some of the ways you can use patient data to build a better dental practice.

Monitor clinic traffic

First, it’s important to note that data offers transparency above all. This has a range of useful applications in the dental field. One example includes the management of patient traffic both through the physical clinic and on the internet.


You want to evaluate how visible and busy your services are without sacrificing data integrity. This requires integrating modern information systems with the smart devices that support them while taking care to avoid common pitfalls of patient privacy, represented by risks inherent in the use of digital tools.

However, these tools offer incredible value through transparency and data-driven insights. Smart devices on the Internet of Things (IoT), for instance, can record movement patterns through an office, amount of visitors per day, and other physical information about a clinic. From here, services can be improved to promote safety, convenience, and overall experience for a guest.

Additionally, clinics must monitor online traffic and assess for cybersecurity threats. Cybersecurity trends to watch for include integration of Artificial Intelligence (AI) solutions for monitoring end-points and predicting threats. These systems use data to model instances of attack so that the AI can flag and prevent unauthorized activity.

With improvements in transparency and security – both in-office and online – your patients will feel safer and better cared for. As a result, the quality of your services will improve. From here, apply patient data to your evaluations of client satisfaction.

Evaluate client satisfaction

Patient data allows you to adjust your service offerings to best fit the needs of patients and expand the methods by which you serve them. The digital economy makes collecting this data simpler than you might expect.

That’s because there are all kinds of tools you can employ in the course of collecting patient satisfaction data. These tools include:

  • Email surveys
  • Social media outreach
  • A/B testing
  • Online reviews

Every dental office should be tracking client satisfaction using some combination of these methods. Surveys and social media can be quick ways to get feedback from patients, while online reviews are especially important to track. Your ability to reach new patients depends on your reputation, so cultivate success by evaluating and applying this data.

A/B testing is a great tool for getting feedback at an early stage of a service change. From small details to entire service offerings, there is virtually no limit to what you can test with a sample audience. The insights obtained from how this audience chooses between an A and a B option can inform the direction you take in improving your clinic at any level.

Some services are even choosing to build their own mobile applications, where client convenience and insights can all be tracked from a singular location. These tools give dental professionals the ability to explore health insights at a greater level than ever before possible.

Explore health insights

The future of dental services is as bright as patient smiles will be when advancing tech becomes common enough on the market. Already, patient care and technology are merging to offer a greater look into health conditions. From wireless sensors that measure bio-electrical currents to electronic skin, biology is meeting technology like never before. For dental professionals, this means a greater look into patient behaviors and treatment paths.

Data generated from patients through wearable and smart devices has the potential to change what we know about dental care. Right now, the application of wearable tech is more limited to things like time management software on smartwatches. However, on the horizon are enamel-attached wearables that can feedback diet and fitness data to care providers.

The potential of these devices in oral health is incredible. With the data generated from consistent monitoring, care professionals reap insights into patient conditions. Then, with more health insights revealed in the data, dentists and their teams can build services that treat their local areas with greater precision.

Improve service quality

Patient data is key to improving your service offerings. That’s because this data represents the facts, from how your clients feel about your service to the safety of their data. Optimize your services by problem-solving for issues revealed in data analysis. This starts in monitoring clinic traffic and leads to greater health insights in dental care.

Through the methods covered here, you can elevate your service offerings using patient data. The tech is out there. Make the investment now to provide more value to your clients through greater understanding.

About the Author

Beau Peters is a creative professional with a lifetime of experience in service and care. As a manager, he’s learned a slew of tricks of the trade that he enjoys sharing with others who have the same passion and dedication that he brings to his work. When he is not writing, he enjoys reading and trying new things.

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