Oral Health Group

Dental Marketing

Marketing Dental Clinic
March 1, 2019 Feature Marketing strategiesOral Health OfficePractice Operations

How Marketing Can Save Your Clinic in 2019

by Alex Zlatin, Maxim Software Systems

In the past, we had product-centric companies and then they shifted to being customer-centric, now today the most successful companies are moving towards being purpose-centric. This means that all aspects of the business, whether it’s marketing, service, R&D, sales, IT,

January 3, 2019 Feature Marketing strategiesOral Health OfficeSocial media

Boost Your Social Media Results

by Rita Zamora

Whether you have been on social media for years, or are just getting started, chances are you’d like to increase your effectiveness. By “effectiveness” I mean, get more likes or followers, expand your visibility, increase interaction, and of course attract

Online Storyteller
November 13, 2018 Feature Marketing strategiesOral Health OfficeWebsites

How to be a Good Online Storyteller to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

There is one online dental marketing strategy that is often not spoken about – the art of storytelling. This is not about actual bedtime story-reading sessions, but about giving your brand a method of communicating that immediately makes its presence

October 16, 2018 News News

Popular Ideas on Healthy Teeth Are Marketing, Not Dental Science

by Steve Steinberg, UW School of Dentistry

Almost any schoolchild can tell you: We prevent cavities by brushing our teeth, because that’s how you remove the sticky film containing millions of decay-causing germs. But this notion is more of an advertising-created myth than fact, according to Philippe Hujoel,

September 24, 2018 News News

Toothbrush Subscription Firm Apologises Over ‘Spit or Swallow’ Advert

by Richard Adams, The Guardian

A toothbrush subscription company has apologised after attracting heavy criticism for a “foul” marketing campaign aimed at first-year students arriving at universities across the UK. Brushbox admitted that the inclusion of a beer mat with a suggestive image of a

Business Challenges
August 7, 2018 Feature OHGdataPractice management

Dentists’ Daily Business Challenges: Broken Down

by Oral Health

There are endless day-to-day challenges to face as a dentist. Not only are you performing procedures, developing treatment plans and trying to stay on top of the latest techniques and products, but you’re also running a business. While every practice

Dental Facebook Page
July 2, 2018 Feature Oral Health OfficeSocial media

Reach Out to Local Patients Through Your Dental Facebook Page

by Naren Arulrajah, Ekwa Marketing

Quite a few dental practices have set up Facebook pages in an attempt to promote their business locally. But, the majority of such pages have limited activity and an absence of social engagement. Enhancing the visibility of your practice’s Facebook

Word-of-Mouth vs Online
May 15, 2018 Feature OHGdata

Word-of-Mouth vs. Online – Where Do You Stand?

by Oral Health

Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per cent of Canadian dentists* agree WOM is how new patients learn about their practice. Obviously,

May 14, 2018 News News

Dental Office Faces Cultural Appropriation Backlash

by Cleve R. Wootson Jr., The Washington Post

Editor’s Note: When reading this story about cultural appropriation in dental marketing, consider not only how to avoid a similar situation during promotions and holidays, but also your practice’s plan when faced with public backlash. There are many avenues to

May 3, 2018 News NewsSocial media

Dentistry’s Social Media Expert Rita Zamora Launches New Book

by Ventriello Communications

Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book for dentists at CareCredit booth # 704 during the California Dental Association Meeting in Anaheim.

Marketing Mistakes
February 28, 2018 Feature Marketing strategiesOral Health Office

When Marketing Goes Wrong: Four Fatal Mistakes to Avoid

by Naren Arulrajah

You probably know that time and money spent marketing your dental practice is one of the wisest investments you’ll ever make – if it is effective. However, these marketing missteps can render your efforts ineffective, or worse.  Advertisement Legal and

February 28, 2018 Feature Marketing strategiesOral Health Office

Marketing 101: Back to the Basics

by Dale Tucci

As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how they all survive? Maybe, you conclude, it all comes down to fantastic marketing strategy, each

January 31, 2018 Feature Oral Health Office

Help Patients Understand Why They Should Choose Your Clinic

by Julia Croll, Vice President, Marketing dentalcorp

People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. In dentistry, standing apart from your competitors can be especially tough. Communicating what makes your

January 26, 2018 News Oral Health

New Futuredontics® Infographic Shows How Online Videos Help Dentists Attract Patients

by Futuredontics®

Futuredontics®, the parent company of 1-800-DENTIST®, announced today the release of “Why Your Dental Practice Needs Its Own Video” — the latest in a popular series of infographics aimed at helping dental practices improve patient acquisition and retention.  Designed to

August 30, 2017 News Marketing strategiesNewsTechnology

New Mobile App Allows for Easy Dental Video Recording

by Teemu Uusitalo, Futudent

Dental video just went mobile with the new Futudent Recording App for Android. Futudent is pleased to release the new app which makes tether-free filming possible for all EduCam users, old and new. The new app finally make it easy to

April 24, 2017 News DentistryMaterials & TechnologyNews

Dental Imaging Equipment Market Expected to Grow from 2016 to 2024

by Future Market Insights

The global dental imaging equipment market is estimated at US$ 2,088.2 Mn in 2015 and will expand at a moderate CAGR during the forecast period 2016-2024. CBCT Imaging To Fuel Growth of Global Dental Imaging Equipment Market Adoption of cone-beam

Dental Marketers
March 23, 2017 Feature Dental OfficeMarketing strategies

Top 10 Secrets Dental Marketers Don’t Want You to Know

by Michael Carabash, B.A., LL.B., J.D., M.B.A.

He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns,