How Marketing Can Save Your Clinic in 2019
In the past, we had product-centric companies and then they shifted to being customer-centric, now today the most successful companies are moving towards being purpose-centric. … more
Dental Marketing
Boost Your Social Media Results
Whether you have been on social media for years, or are just getting started, chances are you’d like to increase your effectiveness. By “effectiveness” I … more
How to be a Good Online Storyteller to Promote Your Dental Practice
There is one online dental marketing strategy that is often not spoken about – the art of storytelling. This is not about actual bedtime story-reading … more
Popular Ideas on Healthy Teeth Are Marketing, Not Dental Science
Almost any schoolchild can tell you: We prevent cavities by brushing our teeth, because that’s how you remove the sticky film containing millions of decay-causing … more
Toothbrush Subscription Firm Apologises Over ‘Spit or Swallow’ Advert
A toothbrush subscription company has apologised after attracting heavy criticism for a “foul” marketing campaign aimed at first-year students arriving at universities across the UK. … more
Dentists’ Daily Business Challenges: Broken Down
There are endless day-to-day challenges to face as a dentist. Not only are you performing procedures, developing treatment plans and trying to stay on top … more
Reach Out to Local Patients Through Your Dental Facebook Page
Quite a few dental practices have set up Facebook pages in an attempt to promote their business locally. But, the majority of such pages have … more
Word-of-Mouth vs. Online – Where Do You Stand?
Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per … more
Dental Office Faces Cultural Appropriation Backlash
Editor’s Note: When reading this story about cultural appropriation in dental marketing, consider not only how to avoid a similar situation during promotions and holidays, … more
Dentistry’s Social Media Expert Rita Zamora Launches New Book
Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book … more
When Marketing Goes Wrong: Four Fatal Mistakes to Avoid
You probably know that time and money spent marketing your dental practice is one of the wisest investments you’ll ever make – if it is … more
Marketing 101: Back to the Basics
As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how … more
Help Patients Understand Why They Should Choose Your Clinic
People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. … more
New Futuredontics® Infographic Shows How Online Videos Help Dentists Attract Patients
Futuredontics®, the parent company of 1-800-DENTIST®, announced today the release of “Why Your Dental Practice Needs Its Own Video” — the latest in a popular … more
New Mobile App Allows for Easy Dental Video Recording
Dental video just went mobile with the new Futudent Recording App for Android. Futudent is pleased to release the new app which makes tether-free filming possible … more
Dental Imaging Equipment Market Expected to Grow from 2016 to 2024
The global dental imaging equipment market is estimated at US$ 2,088.2 Mn in 2015 and will expand at a moderate CAGR during the forecast period … more
Top 10 Secrets Dental Marketers Don’t Want You to Know
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your … more