Keyword
Digital Marketing

October 30, 2020 Feature Oral Health OfficeSearch engineWebsites

Driving Patient Growth Through Your Digital Footprint

by Tanja Harlingten, Director, Marketing, dentalcorp

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of…

July 24, 2020 Feature Dental TechnologyMarketing strategiesMaterials & TechnologyOral Health

Maximize Your Online Presence, Minimize Your Stress

by By Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for…

May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…

February 4, 2020 Video Dental VideoMarketing strategies

Weekly Wisdom: Online Reviews Build Credibility

by Oral Health

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the…

August 29, 2019 Video Dental VideoMarketing strategiesOral Health OfficeSearch engineSocial mediaWebsites

Marketing In A Digital World

by Oral Health

Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.

January 31, 2019 Feature BlogsOral Health OfficeSearch engineSocial mediaWebsites

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

by Naren Arulrajah

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research…

June 15, 2018 Feature Dental OfficeOHGdataPractice Operations

How Do New Patients Find Out About Your Practice?

by Oral Health

STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of…

February 2, 2018 Video Dental VideoOral Health Office

Digital Marketing 101

by Oral Health Office

Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.

March 23, 2017 Feature Dental OfficeMarketing strategies

Top 10 Secrets Dental Marketers Don’t Want You to Know

by Michael Carabash, B.A., LL.B., J.D., M.B.A.

He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns,…

March 18, 2017 Feature Dental OfficeManagementMarketing strategies

Editorial: To Market, To Market to Buy That Next Thing….

by Catherine Wilson

“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t been much in terms of teaching proper marketing for the new millennium.” Michael Carabash, managing…