Driving Patient Growth Through Your Digital Footprint
With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving … more
Digital Marketing
Maximize Your Online Presence, Minimize Your Stress
Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or … more
The Power of Opinion in the Digital World
Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing … more
Weekly Wisdom: Online Reviews Build Credibility
In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for … more
Marketing In A Digital World
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Ways to Position Yourself as a Dental Expert and Improve Patient Engagement
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, … more
How Do New Patients Find Out About Your Practice?
STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for … more
Digital Marketing 101
Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.
Top 10 Secrets Dental Marketers Don’t Want You to Know
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your … more
Editorial: To Market, To Market to Buy That Next Thing….
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t … more