Oral Health Group

Keyword
Marketing

Google
April 29, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

What’s New With Google? How Recent and Planned Updates Impact Dental Marketing.

by Naren Arulrajah, Ekwa Marketing

The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of

April 1, 2022 Feature Marketing strategiesOral Health OfficePractice management

Dentist’s Guide to Online Reputation Repair

by Naren Arulrajah, Ekwa Marketing

It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about your dental practice. Otherwise, it can become a PR nightmare. Furthermore, the modern version of

March 4, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

The Rules Have Changed…How to Write Great Page Titles in 2022

by Naren Arulrajah, Ekwa Marketing

When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting

February 4, 2022 Feature Marketing strategiesOral Health OfficePractice management

Five Surprising Truths About Dental Marketing

by Naren Arulrajah, Ekwa Marketing

The savvy dental practice owner knows that it takes more than clinical skills and dedication to succeed in this competitive industry. It takes a winning marketing strategy – and that is easier said than done. In reality, some of the

December 14, 2021 Video Dental Video

Weekly Wisdom: Narcissistic Social Media

by Oral Health

  Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every

November 30, 2021 Video Dental VideoPractice management

Weekly Wisdom: When Was the Last Time You Performed a Brand Audit?

by Oral Health

  When was the last time you reassessed your brand? Let Angela Mulrooney explain why you should be performing a brand audit on your practice in this episode of Weekly Wisdom.     Subscribe to Oral Health’s weekly e-newsletter to

November 2, 2021 Video Dental VideoPractice management

Weekly Wisdom: What is Your Brand Archetype?

by Oral Health

  In this week’s Weekly Wisdom video, Angela Mulrooney shares how knowing your brand archetype is important for understanding your brand.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every

October 5, 2021 Video Dental VideoSocial media

Weekly Wisdom: Is Your Social Media Boring?

by Oral Health

  Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and interesting for your patients.     Subscribe to Oral Health’s weekly e-newsletter to have the

Content Marketing
October 1, 2021 Feature Marketing strategiesOral Health OfficePractice Management

Guide to Content Marketing

by Naren Arulrajah, Ekwa Marketing

In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content

September 2, 2021 Feature Marketing strategiesOral Health OfficePractice management

Understanding and Optimizing the Dental Marketing Funnel

by Naren Arulrajah, Ekwa Marketing

Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and

Google Reviews
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

by Luke Warnock, Weave

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of

Video Marketing
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most

July 9, 2021 Feature Marketing strategiesOral HealthPractice management

Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course

by Lou Shuman, DMD, CAGS, CEO

It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where

June 15, 2021 Video Dental Video

Weekly Wisdom: Stop the Things That Aren’t Serving You

by Oral Health

  In this week’s episode of Weekly Wisdom, Dr. Angela Mulrooney shares how to simplify your practice by removing the things that aren’t working for you anymore.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered

SEO Tips for Holistic Dental Practices
June 4, 2021 Feature Marketing strategiesOral Health OfficePractice managementSearch engineWebsites

SEO Tips for Holistic Dental Practices

by Naren Arulrajah, Ekwa Marketing

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What

Pandemic Dental
May 10, 2021 Feature Dental TechnologyEndodonticsOral Health

Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts

by Lou Shuman, DMD, CAGS

When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using

April 20, 2021 Video Dental Video

Weekly Wisdom: Do You Have Brand Consistency at Your Practice?

by Oral Health

  Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

Creative Marketing
April 1, 2021 Feature Marketing strategiesOral Health OfficePractice management

Creative Marketing to Expand Your Practice

by Janice Wheeler, The Art Of Management Inc.

This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against

April 1, 2021 Feature Oral Health OfficePractice managementWebsites

Growing & Maintaining Your Practice Website

by Naren Arulrajah, Ekwa Marketing

The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles