Oral Health Group

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Marketing

November 10, 2020 Feature Marketing strategiesOHGdataSocial media

What Should You Post on Social Media?

by Oral Health

Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental

October 30, 2020 Feature Oral Health OfficeSearch engineWebsites

Driving Patient Growth Through Your Digital Footprint

by Tanja Harlingten, Director, Marketing, dentalcorp

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to

Millennial Patients
October 2, 2020 Feature Marketing strategiesOral Health Office

Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients

by Derek Jones, VP Enterprise Strategy, Americas, Deputy

Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the

social media
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how

dental marketing
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.

September 14, 2020 Feature Data Driven DentistryOHGdataPractice management

The Power of Asking

by Oral Health

Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,

patient retention
September 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients: Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative

August 25, 2020 Video Dental Video

Weekly Wisdom: Finding Your Practice’s Personality

by Oral Health

  In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important!     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your

July 31, 2020 Feature Marketing strategiesOral Health OfficePractice management

Developing a Post-Pandemic Marketing Plan

by Naren Arulrajah, Ekwa Marketing

As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon.

marketing
July 24, 2020 Feature Dental TechnologyMarketing strategiesMaterials & TechnologyOral Health

Maximize Your Online Presence, Minimize Your Stress

by By Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for

July 24, 2020 Feature Data Driven DentistryOHGdataWebsites

Are You Taking Advantage of Your Website?

by Oral Health

We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been

July 16, 2020 News News

Henry Schein One Expands Practice Marketing Solutions in Canada with the Addition of Lighthouse 360 Officite

by Henry Schein One

Patient Communication and Web Marketing Solutions Help Canadian Dental Teams Find New Patients and Enhance the Patience Experience Henry Schein One, a joint venture of Henry Schein, Inc. (Nasdaq: HSIC), announced the expansion of its practice marketing and communications solutions

July 14, 2020 Video Dental Video

Weekly Wisdom: Developing Your Brand

by Oral Health

  Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice.      Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!  

June 9, 2020 Video Dental Video

Weekly Wisdom: How To Improve Your Social Media

by Oral Health

  In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

digital
May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In

social media
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During

COVID-19
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice Management

Crafting Opportunities in a Post-COVID-19 World

by Dr. Angela Mulrooney

No matter how disaster-proof your practice was believed to be, COVID-19 hit and proved us to be vulnerable in unimaginable ways. The widespread economic effects of COVID-19 took many dentists by surprise. Is it because we live in a safe