Oral Health Group

Keyword
Marketing

April 20, 2021 Video Dental Video

Weekly Wisdom: Do You Have Brand Consistency at Your Practice?

by Oral Health

  Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

Creative Marketing
April 1, 2021 Feature Marketing strategiesOral Health OfficePractice management

Creative Marketing to Expand Your Practice

by Janice Wheeler, The Art Of Management Inc.

This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against

April 1, 2021 Feature Oral Health OfficePractice managementWebsites

Growing & Maintaining Your Practice Website

by Naren Arulrajah, Ekwa Marketing

The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles

Website Traffic
February 26, 2021 Feature Marketing strategiesOral Health OfficePractice ManagementWebsites

The World is in a State of Flux. Is Your Website Traffic, Too?

by Naren Arulrajah, Ekwa Marketing

As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet

December 21, 2020 Feature Marketing strategiesOral Health OfficePractice management

Building a New Practice: Tackling the Myriad of Unknowns

by Alex Zlatin, MaxiDent

3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability to be financed for the undertaking of building a new practice. They are right that

December 14, 2020 Feature Data Driven DentistryOHGdataPractice management

Data Driven Dentistry: 2020 Round-Up!

by Oral Health

Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves just how important it is to build strong relationships with patients. The best way to

Changing Course: Steering Your Dental Practice to Post-Pandemic Success
December 4, 2020 Feature Oral Health OfficePractice management

Changing Course: Steering Your Dental Practice to Post-Pandemic Success

by Naren Arulrajah, Ekwa Marketing

Where do you see your practice – and yourself professionally – in 12 months? What about in three years? What are your longterm business goals, and are you on track to achieve them? You probably could have answered those questions

November 10, 2020 Feature Marketing strategiesOHGdataSocial media

What Should You Post on Social Media?

by Oral Health

Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental

October 30, 2020 Feature Oral Health OfficeSearch engineWebsites

Driving Patient Growth Through Your Digital Footprint

by Tanja Harlingten, Director, Marketing, dentalcorp

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to

Millennial Patients
October 2, 2020 Feature Marketing strategiesOral Health Office

Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients

by Derek Jones, VP Enterprise Strategy, Americas, Deputy

Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the

social media
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how

dental marketing
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.

September 14, 2020 Feature Data Driven DentistryOHGdataPractice management

The Power of Asking

by Oral Health

Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,

patient retention
September 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients: Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative

August 25, 2020 Video Dental Video

Weekly Wisdom: Finding Your Practice’s Personality

by Oral Health

  In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important!     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your

July 31, 2020 Feature Marketing strategiesOral Health OfficePractice management

Developing a Post-Pandemic Marketing Plan

by Naren Arulrajah, Ekwa Marketing

As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon.