Oral Health Group

Keyword
Marketing

September 2, 2021 Feature Marketing strategiesOral Health OfficePractice management

Understanding and Optimizing the Dental Marketing Funnel

by Naren Arulrajah, Ekwa Marketing

Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and

Google Reviews
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

by Luke Warnock, Weave

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of

Video Marketing
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most

July 9, 2021 Feature Marketing strategiesOral HealthPractice management

Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course

by Lou Shuman, DMD, CAGS, CEO

It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where

June 15, 2021 Video Dental Video

Weekly Wisdom: Stop the Things That Aren’t Serving You

by Oral Health

  In this week’s episode of Weekly Wisdom, Dr. Angela Mulrooney shares how to simplify your practice by removing the things that aren’t working for you anymore.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered

SEO Tips for Holistic Dental Practices
June 4, 2021 Feature Marketing strategiesOral Health OfficePractice managementSearch engineWebsites

SEO Tips for Holistic Dental Practices

by Naren Arulrajah, Ekwa Marketing

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What

Pandemic Dental
May 10, 2021 Feature Dental TechnologyEndodonticsOral Health

Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts

by Lou Shuman, DMD, CAGS

When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using

April 20, 2021 Video Dental Video

Weekly Wisdom: Do You Have Brand Consistency at Your Practice?

by Oral Health

  Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

Creative Marketing
April 1, 2021 Feature Marketing strategiesOral Health OfficePractice management

Creative Marketing to Expand Your Practice

by Janice Wheeler, The Art Of Management Inc.

This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against

April 1, 2021 Feature Oral Health OfficePractice managementWebsites

Growing & Maintaining Your Practice Website

by Naren Arulrajah, Ekwa Marketing

The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles

Website Traffic
February 26, 2021 Feature Marketing strategiesOral Health OfficePractice ManagementWebsites

The World is in a State of Flux. Is Your Website Traffic, Too?

by Naren Arulrajah, Ekwa Marketing

As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet

December 21, 2020 Feature Marketing strategiesOral Health OfficePractice management

Building a New Practice: Tackling the Myriad of Unknowns

by Alex Zlatin, MaxiDent

3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability to be financed for the undertaking of building a new practice. They are right that

December 14, 2020 Feature Data Driven DentistryOHGdataPractice management

Data Driven Dentistry: 2020 Round-Up!

by Oral Health

Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves just how important it is to build strong relationships with patients. The best way to

Changing Course: Steering Your Dental Practice to Post-Pandemic Success
December 4, 2020 Feature Oral Health OfficePractice management

Changing Course: Steering Your Dental Practice to Post-Pandemic Success

by Naren Arulrajah, Ekwa Marketing

Where do you see your practice – and yourself professionally – in 12 months? What about in three years? What are your longterm business goals, and are you on track to achieve them? You probably could have answered those questions

November 10, 2020 Feature Marketing strategiesOHGdataSocial media

What Should You Post on Social Media?

by Oral Health

Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental

October 30, 2020 Feature Oral Health OfficeSearch engineWebsites

Driving Patient Growth Through Your Digital Footprint

by Tanja Harlingten, Director, Marketing, dentalcorp

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to

Millennial Patients
October 2, 2020 Feature Marketing strategiesOral Health Office

Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients

by Derek Jones, VP Enterprise Strategy, Americas, Deputy

Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the

social media
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how