This Back-To-School Season, Get Back to the Basics with a Practice-Boosting Website Refresh
As a new school year starts afresh, it may be high time to send your practice’s website “back to school,” too! A modest refresh may … more
Marketing
Episode 7: What Dentists Need to Know About Marketing
Newcom Media Inc · Episode 7 – What Dentists Need to Know About Marketing Sponsored by Read the audio transcript below: Dr. Luisa Schuldt (LS): … more
Do Not Let Your Patient Experience Go on Holiday
Best practices from the industry that knows hospitality best Before we know it, spring break will be in the rearview mirror, and we will be … more
Let National Campaigns Be Your Muse!
Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, … more
How to Harness the Power of Omnichannel Marketing
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental … more
The Two-part Formula for Successful Dental Marketing
What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an … more
What is NAP Consistency, and Why Does it Matter to Your Dental Practice?
NAP is a marketing acronym, which means name, address, and phone number. The short answer is that NAP consistency is the accuracy and uniformity of … more
How to Market Your Dental Practice to Younger Audiences
Marketing your dental practice to younger audiences can open new avenues to expand your brand. With social media’s rising popularity, especially among the younger ages … more
Is it Time to Give Up on Social Media for Your Dental Practice?
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of … more
How to Use Web Stories to Boost Your Practice
You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now … more
Attracting and Retaining Patients – Key to Dental Practice Growth
If you want the phone to ring more often in your dental office, your waiting room to be full, and your treatment chair occupied all … more
Leverage the Power of Social Media
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we … more
How (and When) to Write a Press Release for Your Dental Practice
Earned media, particularly mentions in the news, is probably the best brand exposure that your dental practice can get. Research has shown that earned media … more
Weekly Wisdom: Staying Relevant in a Saturated Dental Market
In this episode of Weekly Wisdom, Karen Ergus explains how your practice can stay competitive in the current saturated dental market. Subscribe … more
Word of Mouth Stays On Top
With so much of a recent focus on digital marketing, it’s important to remember how vital word-of-mouth marketing is for your dental practice. Of course, … more
Branding Basics: Why Create a Dental Brand Guide (and How to Do it)
You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental … more
Set SMART Goals for Your Dental Marketing
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help … more
Does Your Dental Marketing Team Need a Social Media Content Calendar?
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media … more
What’s New With Google? How Recent and Planned Updates Impact Dental Marketing.
The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is … more
Dentist’s Guide to Online Reputation Repair
It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about … more