Oral Health Group

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Marketing

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative

August 25, 2020 Video Dental Video

Weekly Wisdom: Finding Your Practice’s Personality

by Oral Health

  In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important!     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your

July 31, 2020 Feature Marketing strategiesOral Health OfficePractice management

Developing a Post-Pandemic Marketing Plan

by Naren Arulrajah, Ekwa Marketing

As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon.

marketing
July 24, 2020 Feature Dental TechnologyMarketing strategiesMaterials & TechnologyOral Health

Maximize Your Online Presence, Minimize Your Stress

by By Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for

July 24, 2020 Feature Data Driven DentistryOHGdataWebsites

Are You Taking Advantage of Your Website?

by Oral Health

We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been

July 16, 2020 News News

Henry Schein One Expands Practice Marketing Solutions in Canada with the Addition of Lighthouse 360 Officite

by Henry Schein One

Patient Communication and Web Marketing Solutions Help Canadian Dental Teams Find New Patients and Enhance the Patience Experience Henry Schein One, a joint venture of Henry Schein, Inc. (Nasdaq: HSIC), announced the expansion of its practice marketing and communications solutions

July 14, 2020 Video Dental Video

Weekly Wisdom: Developing Your Brand

by Oral Health

  Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice.      Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!  

June 9, 2020 Video Dental Video

Weekly Wisdom: How To Improve Your Social Media

by Oral Health

  In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

digital
May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In

social media
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During

COVID-19
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice Management

Crafting Opportunities in a Post-COVID-19 World

by Dr. Angela Mulrooney

No matter how disaster-proof your practice was believed to be, COVID-19 hit and proved us to be vulnerable in unimaginable ways. The widespread economic effects of COVID-19 took many dentists by surprise. Is it because we live in a safe

May 13, 2020 News News

OneLocal Releases COVIDsafe.Services

by OneLocal 

New platform is a free tool for dentists to share their compliance with COVID-19 safety standards    OneLocal commissioned a survey of 1,072 respondents to understand how consumer behaviour is changing with COVID-19. The survey found that 80 per cent

May 1, 2020 Feature Marketing strategiesOral Health OfficePractice ManagementSocial media

Influencer Marketing in Dentistry

by Dr. Angela Mulrooney

What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you

April 14, 2020 Video Dental Video

Weekly Wisdom: How to Modernize Your Practice

by Oral Health

  Darcie Galbraith, Strategic Design Coach of Bella Vita Designs, shares how important it is to demonstrate your person style and values in your office design in this episode of Weekly Wisdom.     Subscribe to Oral Health’s weekly e-newsletter to

patient retention
April 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients – Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 201 percent is

April 3, 2020 Feature Oral Health OfficePractice Management

3 Ways LinkedIn Can Be a Marketing Tool for Dentists

by Frank Hamilton

Although LinkedIn might not have caught on as quickly as other platforms such as Instagram, Facebook, or Pinterest, in recent times, it has experienced significant growth, with a broad user demographic. With over 675 million users worldwide, of which 16

February 28, 2020 Feature Customer serviceMarketing strategiesOral Health OfficePractice Management

Increasing Your Dental Marketing ROI

by Naren Arulrajah, Ekwa Marketing

How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like

February 4, 2020 Video Dental VideoMarketing strategies

Weekly Wisdom: Online Reviews Build Credibility

by Oral Health

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the

marketing mistakes
January 3, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial mediaWebsites

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

by Naren Arulrajah, Ekwa Marketing

There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have

December 31, 2019 News News

Digital Marketing and Social Media Fundamentals 2020 Update

by University of Toronto

Transform Dentistry Businesses Scale-up your dentistry business with the right digital marketing and social media tools Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media