Set SMART Goals for Your Dental Marketing
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help … more
Marketing
Does Your Dental Marketing Team Need a Social Media Content Calendar?
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media … more
What’s New With Google? How Recent and Planned Updates Impact Dental Marketing.
The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is … more
Dentist’s Guide to Online Reputation Repair
It is often said that word of mouth is the best advertisement. That may be true, but only if people are saying good things about … more
The Rules Have Changed…How to Write Great Page Titles in 2022
When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on … more
Five Surprising Truths About Dental Marketing
The savvy dental practice owner knows that it takes more than clinical skills and dedication to succeed in this competitive industry. It takes a winning … more
Weekly Wisdom: Narcissistic Social Media
Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom. Subscribe to … more
Weekly Wisdom: When Was the Last Time You Performed a Brand Audit?
When was the last time you reassessed your brand? Let Angela Mulrooney explain why you should be performing a brand audit on your practice … more
Weekly Wisdom: What is Your Brand Archetype?
In this week’s Weekly Wisdom video, Angela Mulrooney shares how knowing your brand archetype is important for understanding your brand. Subscribe to … more
Weekly Wisdom: Is Your Social Media Boring?
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and … more
Guide to Content Marketing
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. … more
Understanding and Optimizing the Dental Marketing Funnel
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, … more
7 Must-Follow Habits to Gain More Dental Patient Google Reviews
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing … more
Video Marketing for Your Dental Practice
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not … more
Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course
It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them … more
Weekly Wisdom: Stop the Things That Aren’t Serving You
In this week’s episode of Weekly Wisdom, Dr. Angela Mulrooney shares how to simplify your practice by removing the things that aren’t working for … more
SEO Tips for Holistic Dental Practices
In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not … more
Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts
When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a … more
Weekly Wisdom: Do You Have Brand Consistency at Your Practice?
Alex Zlatin contributes to Weekly Wisdom to share his #1 piece of marketing advice. Subscribe to Oral Health’s weekly e-newsletter to have the … more
Creative Marketing to Expand Your Practice
This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some … more