Growing & Maintaining Your Practice Website
The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website … more
Marketing
A Next-Gen Approach to Practice Marketing
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social … more
The World is in a State of Flux. Is Your Website Traffic, Too?
As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has … more
Building a New Practice: Tackling the Myriad of Unknowns
3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability … more
Data Driven Dentistry: 2020 Round-Up!
Loyalty Builds Your Practice Our survey results show that the main reason patients remain loyal to their dentist is because they trust them. This proves … more
Changing Course: Steering Your Dental Practice to Post-Pandemic Success
Where do you see your practice – and yourself professionally – in 12 months? What about in three years? What are your longterm business goals, … more
What Should You Post on Social Media?
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with … more
Driving Patient Growth Through Your Digital Footprint
With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving … more
Why You Should Be Running Facebook Campaigns
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients … more
Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients
Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to … more
5 Ways to Improve Your Social Media Game in Healthcare
With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears … more
Marketing Your Dental Practice Without Breaking the Bank
Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. … more
The Power of Asking
Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak … more
High Touch Social Media: Succeeding in a New Dental Era
Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, … more
It’s Not Just About New Patients: Tips for Increasing Retention
Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is … more
Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty
This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of … more
Weekly Wisdom: Finding Your Practice’s Personality
In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important! … more
Developing a Post-Pandemic Marketing Plan
As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. … more
Maximize Your Online Presence, Minimize Your Stress
Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or … more
Are You Taking Advantage of Your Website?
We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, … more