Marketing 101: Back to the Basics
As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how … more
Oral Health Office
Empowerment + Teamwork = GOLD
As I sit at my desk writing this month’s editorial, I can’t help but be slightly distracted by the 2018 Winter Olympics and keeping an … more
Digital Marketing 101
Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.
How Public Relations Can Support New Patient Growth
What is public relations, anyways? It’s defined as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or … more
Individual Pension Plans – Back in the Spotlight
This past July, the federal government introduced proposals to overhaul the tax rules affecting active private corporations (including dentistry professional corporations and technical services corporations). … more
Britannia Village Dental Centre
After 20 years in her former location, Dr. Gillian Espie felt her practice had outgrown her space. She looked forward to moving to a bright … more
Help Patients Understand Why They Should Choose Your Clinic
People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. … more
Getting More Than We Gave: DMC LLP’s 2017 Jamaica Dental Outreach Trip
Do you recall the best 10 days of 2017? I do. Mine go something like this: The Best Ten Days of Twenty-Seventeen Started With Strangers, … more
The Three C’s in Life: Choice, Chance and Change
Have you ever had the urge to do something out of your comfort zone? As vain as this may sound, I embraced that urge this … more
Potential New Tax Changes
Is this the end of professional corporations? It’s been over a decade since the government allowed non-dentist family members to become shareholders of a dentistry … more
Planning for Peak Performance
You don’t approach a cosmetic case with the intention of creating a smile that looks “okay,” or design a crown to fit “good enough.” Why … more
Aurora Borealis Orthodontics
Live Long and Prosper Aurora Borealis Orthodontics is believed to be the world’s only Star Trek themed orthodontic practice, filled with authentic, screen-used props from all … more
Motivo Dental
The idea of this project is to create a dental office that is functional but at the same time, beautiful and relaxing for the patients. … more
Dentistry on Centrepointe
Dentistry on Centrepointe is a study in thoughtful design. Located in Ottawa, Ontario, the new office is the fulfillment of Dr. Gurneen Sidhu and her … more
Moonstone Dental: A Cosmic Experience
What happens when the perfect client meets a Daring Designer and Dedicated Construction team? The stars align, and something exciting is created. Such is the … more
Top 10 Secrets Dental Marketers Don’t Want You to Know
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your … more
Are You Sabotaging Your Retirement?
Humans are emotional beings. They have survived and thrived through the centuries by trusting their gut instincts, regardless of the prevailing logic. These deep-rooted behaviours … more
Investor Dentists™ and the Return on Investment (ROI)
Our firm was recently asked by a bank to measure the return on investment of an Investor Dentist™ acquisition. Specifically, they wanted to know the … more
Editorial: To Market, To Market to Buy That Next Thing….
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t … more