As the marketer of a Canadian dental practice, you naturally want to know why prospective patients call. However, this information doesn’t quite go far enough. You need data that you can act on as well. Before Call Intelligence, it was…
As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how they all survive? Maybe, you conclude, it all comes down to fantastic marketing strategy, each…
As I sit at my desk writing this month’s editorial, I can’t help but be slightly distracted by the 2018 Winter Olympics and keeping an eye on where Team Canada sits in the standings. I’m willing to admit that I’ve…
Lessons in leadership show up in unlikely places. As the mother of two rough and tumble boys, one of life’s greatest gifts was unexpectedly having to raise my niece, Carrie, from the age of five. While I’ve cheered at baseball…
“I’m sorry… we have not received your claim.” “Why did I get a statement? I have already paid your office my co-payment!” Ah, the wonderful effects of non-communication. Nothing is more frustrating for a dental office than a patient or…
Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.
What is public relations, anyways? It’s defined as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved.” In relation to your dental practice, an effective…
People are demanding when it comes to customer service. Expectations for better experiences are driving competition in every industry, forcing businesses to compete more aggressively. In dentistry, standing apart from your competitors can be especially tough. Communicating what makes your…
Do you recall the best 10 days of 2017? I do. Mine go something like this: The Best Ten Days of Twenty-SeventeenAdvertisement Started With Strangers, Anxious And Keen To Go To A Country Some Hadn’t Seen To Pull or Save…
The national pediatric dental chain Kool Smiles and an affiliated business have agreed to pay $24 million to settle claims that they fraudulently billed Medicaid programs around the country for root canals, crowns and other unnecessary work on poor children. The…
It’s the millennial-aged debate: in-person vs. online. While it may seem that the digital world is winning, that may not be the case in dentistry. It appears using the digital world to attract new patients isn’t all it’s cracked up…
Achieving and maintaining peak performance certainly involves a focus on marketing, operational efficiencies and controls and the use of new technologies. Often overlooked or neglected are the many legal relationships, agreements and statutory requirements that have over the years become…
ABELSoft Inc., a leading provider of dental and medical practice management and clinical software, today proudly announced it has won the 2016/2017 Microsoft Dynamics Independent Software Vendor (ISV) of the Year Award for Canada. The award was achieved as a…
Although most dental professionals use a scavenging system to prevent nitrous oxide gas from escaping during a dental procedure, adherence to other recommended practices – such as checking equipment for leaks – is lacking, according to a new study from…
Carestream Dental is pleased to announce that Satish Hemachandran has accepted the position of general manager of its practice management software business. In this role, he will be responsible for the overall strategy, resource allocation, operational execution and customer experience…
Carestream, working with its parent company, Onex Corporation (TSX: ONEX), has entered into an agreement to sell its dental digital business to funds managed by Clayton, Dubilier & Rice (CD&R), a leading global private investment firm, and CareCapital Advisors Limited…
Doctors are always looking for a boost, whether it’s a boost to their practice performance, patient satisfaction or their efficiency. Now, with CS Boost, doctors have in- and out-of-office web and mobile access to their clinical information, to give them…
A Crisis of Trust In a Gallup poll taken in November 2012, Americans were asked to rate service providers, including dentists, on ethical standards and honesty. Among health professionals, nurses came out on top with 85 percent of respondents rating…