Fate Loves Irony: Meet Canada’s Singing Dentist, Dr. Sanya Arora
A Delhi family of modest meansleft familiarities and flew overseasto a country known for maple treessyrup, snow, and civility.Where hard work promised prosperityand the kids … more
Social Media
Is it Time to Give Up on Social Media for Your Dental Practice?
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of … more
Leverage the Power of Social Media
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we … more
Set SMART Goals for Your Dental Marketing
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help … more
Does Your Dental Marketing Team Need a Social Media Content Calendar?
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media … more
Optimizing Your Instagram Strategy
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business … more
Weekly Wisdom: Narcissistic Social Media
Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom. Subscribe to … more
TikTok Tooth Trends
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do … more
Competing with TikTok Dental Advice: Educating Gen Z Before the Damage is Done
Up-and-coming social media platform TikTok has well over 1.29 billion active users who post and view short clips on a plethora of different topics, including … more
Is It All Instaworthy?
Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! … more
Weekly Wisdom: Is Your Social Media Boring?
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and … more
Understanding and Optimizing the Dental Marketing Funnel
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, … more
Parents and Kids Warned Against Viral “Dental Hacks” on TikTok
The rise of the social media platform TikTok during the past year has led to an increase in do-it-yourself (DIY) dentistry that many professionals in … more
Weekly Wisdom: Not All Social Media is Created Equal
Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin. Subscribe to Oral … more
Pros and Cons of Communication Platforms
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many … more
Is It Time for TikTok? Four Social Media Platforms Dentists Should Be Using in 2021
These days, being “social” is good business. Here’s a quick look at why dental professionals shouldn’t dismiss social media as an integral (and fun) part … more
How Twitter Could Help Improve Dental Education
Twitter could be a helpful learning tool in dental education, according to research from Australia. Could social networks offer a means of improving dental education? … more
A Next-Gen Approach to Practice Marketing
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social … more
Why You Should Join Instagram
I was reluctant to join Instagram (also called IG or Insta). I thought I was too old, too busy and that it wouldn’t add any … more
What Should You Post on Social Media?
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with … more