Keyword
Social Media

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Dr. Fadi Swaida

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.…

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,…

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative…

July 14, 2020 Video Dental Video

Weekly Wisdom: Developing Your Brand

by Oral Health

  Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice.      Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!  …

June 9, 2020 Video Dental Video

Weekly Wisdom: How To Improve Your Social Media

by Oral Health

  In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!…

May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…

May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During…

May 1, 2020 Feature Marketing strategiesOral Health OfficePractice ManagementSocial media

Influencer Marketing in Dentistry

by Dr. Angela Mulrooney

What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you…

January 31, 2020 Feature Oral Health OfficePractice ManagementSocial media

How Dental Practices Can Book Appointments Through Instagram

by Christie Simon

Instagram has over a billion active monthly users. What’s more, over half of Instagram’s users are 34 years old or younger. For anyone looking to grow their practice, these numbers say a lot – if you want to reach new…

January 23, 2020 News News

These Instagram-Friendly Dentist Offices are a Millennials Dream

by Marisa Dellatto, New York Post

Inside an airy Financial District studio, two chipper women dressed like flight attendants greeted me, took my coat and led me to a mirror-walled room so I could freshen up. After five minutes of snapping selfies in gorgeous lighting, I…

January 19, 2020 News News

Dental Assistant Claims Supporting Trump Was at the Root of Her Firing

by New York Daily News

A Milwaukee dental assistant claims she’s out of work because she posted a pro-Trump message on her Facebook page celebrating a rally the president held in Wisconsin Tuesday. According to Robyn Polak, her boss cut her loose when an online…

January 4, 2020 News News

Quest For The Perfect Smile is Putting Instagram Generation at Risk

by The Telegraph

A generation growing up on social media is putting its teeth at risk by turning to illegal providers of whitening and straightening products, dentists have warned. In a letter to the Daily Telegraph, more than 1,000 dentists said the public was…

January 3, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial mediaWebsites

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

by Naren Arulrajah, Ekwa Marketing

There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have…

December 31, 2019 News News

Digital Marketing and Social Media Fundamentals 2020 Update

by University of Toronto

Transform Dentistry Businesses Scale-up your dentistry business with the right digital marketing and social media tools Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media…

November 28, 2019 Feature Marketing strategiesOral Health OfficePractice ManagementSearch engine

4 Easy Ways To Maximize Your Practice’s SEO Strategy

by Drew Whitaker, ClearDent

How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for…

October 31, 2019 Feature Marketing strategiesOral Health OfficePractice Management

How To Market Your Oral And Maxillary Dental Practice

by Dr. Anu Isaac, DMD

It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new…

October 31, 2019 Feature Oral Health OfficeSocial media

Are You Being Strategic With Social Media?

by Jillian Cecchini, Managing Editor

In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin…

October 31, 2019 Feature Dental StudentsMarketing strategiesNew dentistsNew gradsOral HealthSocial mediaSocial Networking

MICRO- Managed TO MICRO- Influencer

by Irene Iancu BSc, RDH, CTDP

Instagram is the place to go to find beautifully curated feeds, thoughtfully created captions and systematically planned hashtags. It’s the place we lose hours to, deep diving into people’s accounts and getting to the abyss of their pages. Creeping, exploring…