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Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental…
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to…
With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how…
Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.…
Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,…
This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative…
Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week! …
In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!…
Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…
Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During…
What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you…
Instagram has over a billion active monthly users. What’s more, over half of Instagram’s users are 34 years old or younger. For anyone looking to grow their practice, these numbers say a lot – if you want to reach new…
Inside an airy Financial District studio, two chipper women dressed like flight attendants greeted me, took my coat and led me to a mirror-walled room so I could freshen up. After five minutes of snapping selfies in gorgeous lighting, I…
A Milwaukee dental assistant claims she’s out of work because she posted a pro-Trump message on her Facebook page celebrating a rally the president held in Wisconsin Tuesday. According to Robyn Polak, her boss cut her loose when an online…
A generation growing up on social media is putting its teeth at risk by turning to illegal providers of whitening and straightening products, dentists have warned. In a letter to the Daily Telegraph, more than 1,000 dentists said the public was…
There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have…
Transform Dentistry Businesses Scale-up your dentistry business with the right digital marketing and social media tools Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media…
How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for…
It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new…
In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin…
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