Lowbrow Dentist TikTok Videos? Let’s Raise Our Foreheads High
In December 2022, an Ontario dentist posted two videos of themselves on TikTok. The words “Dr.”, “Dentist,” “DDS,” and “doctor” identified the user’s account. In … more
Social Media
Instagram: Who is Being Judged?
You know those folks on Instagram. The ones always posting picture-perfect lives. Working out their perfect bodies at the gym. Decked out with friends eating … more
Grin and Share It: Unmasking the Reality Behind Social Media and Dentistry
Afew weeks ago, I was delivering a continuing education session to a group of lovely general dentists, and following my lecture I opened the floor … more
Dental Influencers Find Social Path in Dentistry
Rachael Strauss, The Pink Hygienist, was still attending dental hygiene school at NYU when suppliers began giving free samples to her class. And she discovered … more
Let National Campaigns Be Your Muse!
Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, … more
Fate Loves Irony: Meet Canada’s Singing Dentist, Dr. Sanya Arora
A Delhi family of modest meansleft familiarities and flew overseasto a country known for maple treessyrup, snow, and civility.Where hard work promised prosperityand the kids … more
Is it Time to Give Up on Social Media for Your Dental Practice?
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of … more
Leverage the Power of Social Media
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we … more
Set SMART Goals for Your Dental Marketing
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help … more
Does Your Dental Marketing Team Need a Social Media Content Calendar?
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media … more
Optimizing Your Instagram Strategy
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business … more
Weekly Wisdom: Narcissistic Social Media
Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom. Subscribe to … more
TikTok Tooth Trends
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do … more
Competing with TikTok Dental Advice: Educating Gen Z Before the Damage is Done
Up-and-coming social media platform TikTok has well over 1.29 billion active users who post and view short clips on a plethora of different topics, including … more
Is It All Instaworthy?
Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! … more
Weekly Wisdom: Is Your Social Media Boring?
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and … more
Understanding and Optimizing the Dental Marketing Funnel
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, … more
Parents and Kids Warned Against Viral “Dental Hacks” on TikTok
The rise of the social media platform TikTok during the past year has led to an increase in do-it-yourself (DIY) dentistry that many professionals in … more
Weekly Wisdom: Not All Social Media is Created Equal
Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin. Subscribe to Oral … more
Pros and Cons of Communication Platforms
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many … more