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December 3, 2021 Feature Oral Health OfficePractice managementWebsites

Growing Pains: Do You Need Another Website When Opening a Second Office?

by Naren Arulrajah, Ekwa Marketing

At the center of a good dental marketing plan is a good website. However, when you expand to multiple locations, a website might not be enough. You may need one for each office. There are several factors to consider when

Google Reviews
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

by Luke Warnock, Weave

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of

SEO Tips for Holistic Dental Practices
June 4, 2021 Feature Marketing strategiesOral Health OfficePractice managementSearch engineWebsites

SEO Tips for Holistic Dental Practices

by Naren Arulrajah, Ekwa Marketing

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What

Dental SEO
May 3, 2021 Feature Oral Health OfficePractice managementSearch engineWebsites

Dental SEO is Not All About Your Website

by Naren Arulrajah, Ekwa Marketing

When you think of improving your dental SEO (search engine optimization), you probably think about better content, keywords, or technical factors such as site loading time. There are virtually endless ways to improve and optimize your website, but that is

October 30, 2020 Feature Oral Health OfficeSearch engineWebsites

Driving Patient Growth Through Your Digital Footprint

by Tanja Harlingten, Director, Marketing, dentalcorp

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of

marketing mistakes
January 3, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial mediaWebsites

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

by Naren Arulrajah, Ekwa Marketing

There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have