For 25 years, the Colgate Bright Smiles, Bright Futures® (BSBF) global oral health program has reached children in underserved communities with free dental screenings, oral health education and toothpaste and toothbrushes. Colgate is marking this special milestone by kicking off ’25 Days of Smiles’, a multifaceted celebration with Hall of Fame professional athlete and television personality Laila Ali. Together, Colgate and Ali will address two common learning barriers for school children: poor oral health and lack of school supplies.
“As a mother of two, nothing makes me happier than to see my children smile. Because a child’s bright smile can reflect so much – from their developing personalities and self-esteem, to the promise of a healthy, successful school year,” said Laila Ali. “I am excited to partner with Colgate Bright Smiles, Bright Futures to encourage families to establish healthy habits at home – like brushing for two minutes, twice a day and getting regular dental check-ups and at school by giving them the tools they need to learn and succeed.”
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