Canadian brand Oral Science has been making a splash over the last year as it’s aggressively amped up its B2C offerings. Previously, the company focused on a B2B market that consisted of dentists, dental hygienists, and pharmacists within the company’s home country. In 2020, the organization decided to chase after a much larger international consumer market.
Since then, it’s made major inroads into the U.S. and e-commerce spaces, offering a variety of different dental hygiene products to its growing customer base in the process. In the past, the brand has been associated with more serious oral health concerns. In fact, in the brand’s own words, it’s primarily focused on enhancing “patients’ experience and loyalty by creating optimal and more predictable clinical outcomes for the management of high-risk caries, oral lesions, periodontitis and xerostomia.”
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