December 21, 2021
by America’s ToothFairy
America’s ToothFairy and Crest are working together this holiday season to grant “Smile Wishes” to worthy children, families, and organizations that are inspired to help their communities to be healthy. Their collaboration is part of Crest’s 12 Days of Crest Smiles in which 12 Smile Wishes are being granted across the country.
America’s ToothFairy identified six Smile Wish grant recipients who will each receive a grant to fulfill their wishes and impact their communities. Some will also receive dental hygiene supplies as needed.
The campaign kicked off with a visit from Santa to FirstHealth Dental Care in Southern Pines, North Carolina. The safety-net dental clinic provides essential dental care to thousands of low-income families and individuals living in their rural community with restricted access to dental care. Santa brought Crest toothpaste, fun oral health educational materials, and a toy for each child patient that day. The clinic also received a grant to expand access to care for the populations they serve.
Other grant recipients identified by America’s ToothFairy include:
“We are so excited to collaborate with Crest on this fun campaign,” remarked Jill Malmgren, Executive Director of America’s ToothFairy. “As a resource provider for organizations working to eliminate the oral health disparities of marginalized populations and individuals who raise awareness about the importance of good oral health, it was our pleasure to help Crest grant Smile Wishes for people who are making a real difference in the health of their communities.”
To learn more about the 12 Days of Crest Smiles and view the stories of all Smile Wishes granted this year, follow @Crest on Instagram or visit Crest.com to learn more about oral health.
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in the United States.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About America’s ToothFairy: National Children’s Oral Health Foundation
As a resource provider, America’s ToothFairy increases access to oral health care by supporting nonprofit clinics and community partners delivering education, prevention, and treatment services for underserved children. Since its inception in 2006, America’s ToothFairy has distributed more than $23 million in donated products, educational materials, and financial grants to improve oral health outcomes for children and youth in need. For more information, visit AmericasToothFairy.org.