January 6, 2020
Colgate today introduces a first-of-its-kind smart toothbrush with new optic sensor technology that detects biofilm buildup in the mouth so that it can be removed while brushing. The Colgate® Plaqless Pro smart electric toothbrush aims to revolutionize oral care by providing precise information in real time that is specific to each mouth and the distinct brushing technique of every individual.
When launched later this year, the Colgate® Plaqless Pro toothbrush will be the first commercially available electric toothbrush that detects biofilm buildup and coaches in real time for more complete brushing. It was recognized at the Consumer Electronics Show (CES) today with the award for the Best of Innovation for Health and Beauty.
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