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Colgate-Palmolive Partners with 3Shape to Deliver Innovative, Personalized Tooth Whitening Experience with 3Shape Unite Platform

January 24, 2022
by 3Shape


Colgate-Palmolive Company and 3Shape are partnering to introduce the Colgate Illuminator, an exclusive, tailored-to-patient teeth whitening tool, to dental clinics across the U.S. The new tool will enable more accurate consultations and deliver an improved patient experience.

Colgate-Palmolive, whose brand Colgate is found in more homes than any other, and 3Shape, a leading digital dentistry 3D scanner software and service provider, today introduced the Colgate Illuminator–an in-clinic predictive tool that shows personalized results for consumers of Colgate’s high-impact teeth whitening product, Colgate Optic White Professional. It is a great way to illustrate the potential results for the patient and help them visualize what they may achieve.

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