Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book for dentists at CareCredit booth # 704 during the California Dental Association Meeting in Anaheim.
Entitled “Get Found, Get Liked, Get Patients: Making the Most of Social Media” this easy to read paperback book is intended to provide practical social media tips and advice that can be implemented immediately.
According to Zamora, “Despite the fact that social media has been recognized as a marketing must-have for almost a decade, many practice owners and some marketing professionals for that matter are still overwhelmed at the thought of starting and sustaining a social media program that will help them attract and retain patients. Surprisingly, this can apply to millennials as well. My goal was to write a social media guide, to help DIYers or inform those who need to delegate, that could be read in about 90 minutes.”
The book’s content is largely based on common questions Zamora has received over the years during many of her lectures. Here is an outline of the book’s contents:
- Why Some Dentists Don’t Leverage Social Media to Get New Patients
- With So Many Challenges to Using Social Media, Is It Worth the Trouble?
- The Benefits of Social Media
- Does Social Media Really Work for Attracting New Patients?
- Getting Found. Getting Liked. Getting Patients
- Next Steps to Reading “Get Found, Get Liked, and Get Patients: Making the Most of Social Media”
Zamora’s book includes a foreword written by dental marketing guru Fred Joyal, co-Founder of 1-800-Dentist and author of “Everything is Marketing” and “Becoming Remarkable,” in which he states: “There is no faster moving target in practice marketing than social media. It changes almost daily. Rita is exactly the guide we need. She is both thoughtful and experienced, and this book is her gift of truth and wisdom. Enjoy it, learn from it, and apply it, and your practice will thrive.”
Purchasers of the book will also be able to download special PDF supplements to keep abreast of significant or timely recommendations. During the California Dental Association Meeting in Anaheim, a limited number of signed copies of “Get Found, Get Liked, Get Patients – Making the Most of Social Media” will be available for free (while supplies last) at the CareCredit booth #704 from 12:30 to 1:00 p.m. on Thursday, May 17th.
Why in the CareCredit booth? “A study conducted by Rothstein Tauber on behalf of CareCredit revealed: Three of the five steps it takes to attract a new patient and have them accept and pay for treatment involves extensive research by the patient that can take an average of 76 days before they make a decision. It takes about 145 days for elective, cosmetic procedures,” explained Zamora. “This Consumers’ Path to Healthcare Purchases Study further validates the need for dental practices to value their online presence and utilize social media effectively to get found, get liked and get patients.”
The print edition of “Get Found, Get Liked, Get Patients – Making the Most of Social Media” is available for pre-sale online at RitaZamora.com/book for a special price of $16.95. The book will be available in the near future in digital format and also on Amazon.
About Rita Zamora
Rita Zamora is the owner and founder of Rita Zamora Connections (https://RitaZamora.com) and an international speaker and published author on social media marketing and online reputation management. Her advice on managing your online reputation was published in the American Dental Association’s Practical Guide to Expert Business Strategies and she served as a Contributing Faculty Member on the topic of marketing for the 2015 American Dental Association’s Center for Success Certificate Program.
Rita Zamora Connections is an established dental consulting firm that specializes in social media marketing for dentists and specialists. Their agency provides highly customized solutions and encourages genuine personal interaction between their dentist and specialist clients and their
patients. Since 2008, they’ve worked with hundreds of dental professionals, through speaking engagements and their agency, to train or assist them in authentic and valuable online interactions. Rita graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and has over 20 years of experience working in the business of dentistry. Rita can be contacted at Rita@RitaZamora.com