The British Dental Association has welcomed leadership from footballer Ronaldo, in shunning UEFA Euro 2020 sponsor Coca-Cola, but warned that sustained effort is required UK and worldwide to remove the deep-rooted and pernicious influence of junk food brands across sport.
The captain of the Portuguese national team has promoted KFC – together with its partner brand Pepsi – while his Italian Serie A Club Juventus receives funding from both Coca-Cola and M&Ms.
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