Oral Health Group

Dentists Call for Real Effort to Push Junk Food Brands Out of Sport

July 6, 2021
by BDJ In Practice

The British Dental Association has welcomed leadership from footballer Ronaldo, in shunning UEFA Euro 2020 sponsor Coca-Cola, but warned that sustained effort is required UK and worldwide to remove the deep-rooted and pernicious influence of junk food brands across sport.

The captain of the Portuguese national team has promoted KFC – together with its partner brand Pepsi – while his Italian Serie A Club Juventus receives funding from both Coca-Cola and M&Ms.

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