August 18, 2021
by Dentsply Sirona
Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies, has appointed Erania Brackett Senior Vice President, Chief Marketing Officer (CMO) as of August 16, 2021. She is based at the Company’s headquarters in Charlotte, NC.
“On behalf of the entire management team, I am excited to welcome Erania to the Dentsply Sirona team. She will be responsible for developing the business plan for how we elevate and invigorate the Dentsply Sirona brand, leverage our procedural approach and build a more comprehensive global online presence”, says Don Casey, CEO of Dentsply Sirona. “I am convinced that Erania will have a strong impact on our brand perception and how we communicate and position our procedure-based product portfolio.”
“I’m excited to join this fantastic company. I thank Don and the management team for their confidence and trust,” Ms. Brackett explains. “Dentsply Sirona makes a difference in people’s lives and empowers millions of customers by proudly creating innovative solutions for healthy smiles. We will develop a comprehensive approach to how we market the Dentsply Sirona brand in the future, and make this important purpose and mission even more visible in the market.”
With more than 20 years of experience leading global operations and marketing in the healthcare and consumer products industries, Erania Brackett has extensive depth of global expertise, launching and integrating new and repaired medical device businesses, hardware and software solutions.
Most recently, she served as Vice President, Commercial Marketing, Patient Management, Cardiac Rhythm and Heart Failure at Medtronic, where she was leading a team of marketers and product managers and was orchestrating the overall global downstream product commercialization and patient management portfolio. Prior to this role, she served as Senior Director, Patient Management, Global Commercial Marketing, and as Senior Director, Global Hardware and Software Operations. Before joining Medtronic, Erania worked at GE Healthcare for 15 years and held commercial and operational leadership roles in California, Georgia and Colorado. Prior to GE Healthcare, Erania worked for Procter and Gamble, in Kansas City, KS and held several engineering, operations management, and continuous improvement positions.
Erania holds a bachelor’s degree in Chemical Engineering from Tuskegee University and is pursuing an Executive MBA at Emory University’s Goizueta School of Business.
ABOUT DENTSPLY SIRONA
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solution offering, including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona’s headquarters are located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.
This information and any attachment thereto contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance. These forward-looking statements reflect views and assumptions regarding expectations and projections about future events and are based on currently available information or information available on the date of any document incorporated by reference. You can generally identify these forward-looking statements by the use of words such as “may,” “could,” “estimate,” “will,” “believe,” “anticipate,” “think,” “intend,” “expect,” “project,” “plan,” “target,” “forecast”, and similar words and expressions. However, these words are not the exclusive means of identifying such statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements and may include statements relating to future revenues, expenses, margins, profitability, net income/(loss), earnings per share and other measures of results of operations and the prospects of future growth of our business. These forward-looking statements are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental products and services, pricing, future sales volume of the Company’s products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, our ability to integrate the businesses of Dentsply Sirona, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company and Dentsply Sirona in their public filings, including in their Annual Reports on Form 10-K and in their reports on Forms 10-Q and 8-K filed with the Securities and Exchange Commission.
Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.